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A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands

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  • Gwang-Suk Kim

    ()

  • Grace Lee

    ()

  • Kiwan Park

    ()

Abstract

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Suggested Citation

  • Gwang-Suk Kim & Grace Lee & Kiwan Park, 2010. "A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands," Journal of Business Ethics, Springer, vol. 96(4), pages 589-611, November.
  • Handle: RePEc:kap:jbuset:v:96:y:2010:i:4:p:589-611
    DOI: 10.1007/s10551-010-0486-1
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    References listed on IDEAS

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    1. Semra Karacaer & Raheel Gohar & Mehmet Aygün & Cem Sayin, 2009. "Effects of Personal Values on Auditor’s Ethical Decisions: A Comparison of Pakistani and Turkish Professional Auditors," Journal of Business Ethics, Springer, vol. 88(1), pages 53-64, August.
    2. Roberts, James A., 1996. "Will the real socially responsible consumer please step forward?," Business Horizons, Elsevier, vol. 39(1), pages 79-83.
    3. A. Oumlil & Joseph Balloun, 2009. "Ethical Decision-Making Differences Between American and Moroccan Managers," Journal of Business Ethics, Springer, vol. 84(4), pages 457-478, February.
    4. Richard Bernardi & Michael Witek & Michael Melton, 2009. "A Four-Country Study of the Associations Between Bribery and Unethical Actions," Journal of Business Ethics, Springer, vol. 84(3), pages 389-403, February.
    5. Justin Tan & Irene Chow, 2009. "Isolating Cultural and National Influence on Value and Ethics: A Test of Competing Hypotheses," Journal of Business Ethics, Springer, vol. 88(1), pages 197-210, April.
    6. Vince Mitchell & George Balabanis & Bodo Schlegelmilch & T. Cornwell, 2009. "Measuring Unethical Consumer Behavior Across Four Countries," Journal of Business Ethics, Springer, vol. 88(2), pages 395-412, August.
    7. Loureiro, Maria L. & Lotade, Justus, 2005. "Do fair trade and eco-labels in coffee wake up the consumer conscience?," Ecological Economics, Elsevier, vol. 53(1), pages 129-138, April.
    8. Caroline Doran, 2009. "The Role of Personal Values in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 84(4), pages 549-563, February.
    9. Ferber, Robert, 1977. " Research by Convenience," Journal of Consumer Research, Oxford University Press, vol. 4(1), pages 57-58, June.
    10. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. " Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 78-90, June.
    11. Laura T. Raynolds & Douglas Murray & Peter Leigh Taylor, 2004. "Fair trade coffee: building producer capacity via global networks," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(8), pages 1109-1121.
    12. Muncy, James A. & Vitell, Scott J., 1992. "Consumer ethics: An investigation of the ethical beliefs of the final consumer," Journal of Business Research, Elsevier, vol. 24(4), pages 297-311, June.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. repec:spr:amsrev:v:3:y:2013:i:4:d:10.1007_s13162-013-0057-6 is not listed on IDEAS
    2. Roberta Sebastiani & Francesca Montagnini & Daniele Dalli, 2013. "Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case," Journal of Business Ethics, Springer, vol. 114(3), pages 473-488, May.
    3. Juan Ignacio Staricco, 2016. "Fair Trade and the Fetishization of Levinasian Ethics," Journal of Business Ethics, Springer, vol. 138(1), pages 1-16, September.
    4. repec:kap:jbuset:v:148:y:2018:i:4:d:10.1007_s10551-015-2985-6 is not listed on IDEAS
    5. Jingzhi Shang & John Peloza, 2016. "Can “Real” Men Consume Ethically? How Ethical Consumption Leads to Unintended Observer Inference," Journal of Business Ethics, Springer, vol. 139(1), pages 129-145, November.
    6. Veronika Andorfer & Ulf Liebe, 2012. "Research on Fair Trade Consumption—A Review," Journal of Business Ethics, Springer, vol. 106(4), pages 415-435, April.
    7. repec:oup:jconrs:v:44:y:2017:i:3:p:519-535. is not listed on IDEAS
    8. Rommel Salvador & Altaf Merchant & Elizabeth Alexander, 2014. "Faith and Fair Trade: The Moderating Role of Contextual Religious Salience," Journal of Business Ethics, Springer, vol. 121(3), pages 353-371, May.
    9. Sudbury-Riley, Lynn & Kohlbacher, Florian, 2016. "Ethically minded consumer behavior: Scale review, development, and validation," Journal of Business Research, Elsevier, vol. 69(8), pages 2697-2710.
    10. Kimberly Rios & Stacey Finkelstein & Jennifer Landa, 2015. "Is There a “Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products," Journal of Business Ethics, Springer, vol. 130(1), pages 171-180, August.

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