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Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets

Author

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  • Sidali, Katia Laura
  • Spiller, Achim
  • von Meyer-Hofer, Marie

Abstract

This study advances marketers’ knowledge about consumer expectations regarding sustainable food in both industrialized (Germany, United States, Switzerland) and emerging economies (Brazil, China, India). Data was obtained through an online consumer survey of 1,179 respondents. Findings show that consumer expectations regarding sustainable food consist of five factors: ethic attributes, naturalness, health-related aspects, terroir, and innovation. International agri-business marketers can use the outcomes of this study to design well-tailored communication strategies promoting sustainable food. Scholars can build upon the resulting multi-country sustainability scale to reach a less western-biased understanding of consumer expectations of sustainable food in emerging economies.

Suggested Citation

  • Sidali, Katia Laura & Spiller, Achim & von Meyer-Hofer, Marie, 2016. "Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30, August.
  • Handle: RePEc:ags:ifaamr:244698
    DOI: 10.22004/ag.econ.244698
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    File URL: http://ageconsearch.umn.edu/record/244698/files/720160036.pdf
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    References listed on IDEAS

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    Cited by:

    1. Katia Laura Sidali & David Huber & Guenter Schamel, 2017. "Long-Term Sustainable Development of Tourism in South Tyrol: An Analysis of Tourists’ Perception," Sustainability, MDPI, Open Access Journal, vol. 9(10), pages 1-9, October.
    2. Winnie Isabel Sonntag & Achim Spiller, 2018. "Measuring Public Concerns? Developing a Moral Concerns Scale Regarding Non-Product Related Process and Production Methods," Sustainability, MDPI, Open Access Journal, vol. 10(5), pages 1-16, April.

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