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Consumer Preferences for Socially Responsible Production Attributes Across Food Products

Author

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  • McCluskey, Jill J.
  • Durham, Catherine A.
  • Horn, Brady P.

Abstract

This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they may appeal to different individuals depending on their personal attitudes and values. To address this issue, health, environmental and other attitudes are measured based on survey questions. Responses to these questions are used to produce explanatory factor scores. Stated preference models, both with and without factor scores, are estimated to evaluate the relative strengths of consumer preferences and motivations to purchase these products.

Suggested Citation

  • McCluskey, Jill J. & Durham, Catherine A. & Horn, Brady P., 2009. "Consumer Preferences for Socially Responsible Production Attributes Across Food Products," Agricultural and Resource Economics Review, Cambridge University Press, vol. 38(3), pages 345-356, December.
    • Handle: RePEc:cup:agrerw:v:38:y:2009:i:03:p:345-356_00
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    Cited by:

    1. von Meyer-Höfer, Marie & Spiller, Achim, 2014. "“Sustainability” a semi-globalisable concept for international food marketing - Consumer expectations regarding sustainable food – An explorative survey in industrialised and emerging countries," GlobalFood Discussion Papers 182513, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    2. Claudio Mirabella & Valeria Borsellino & Antonino Galati & Emanuele Schimmenti & Francesco Caracciolo, 2025. "Value‐Belief and Value‐Identity Norms in Ethical Food Consumption: Investigating the Influence of Worker‐Friendly Labels in Italy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(2), pages 2582-2597, March.
    3. Todd M. Schmit & Bradley J. Rickard & John Taber, 2013. "Consumer Valuation of Environmentally Friendly Production Practices in Wines, considering Asymmetric Information and Sensory Effects," Journal of Agricultural Economics, Wiley Blackwell, vol. 64(2), pages 483-504, June.
    4. Blankenberg, Ann-Kathrin & Alhusen, Harm, 2019. "On the determinants of pro-environmental behavior: A literature review and guide for the empirical economist," University of Göttingen Working Papers in Economics 350, University of Goettingen, Department of Economics, revised 2019.
    5. Johan Graafland, 2017. "Religiosity, Attitude, and the Demand for Socially Responsible Products," Journal of Business Ethics, Springer, vol. 144(1), pages 121-138, August.
    6. Fred A. Yamoah & Adnan ul Haque & David Eshun Yawson, 2022. "Consumer Psychology on Food Choice Editing in Favor of Sustainability," Sustainability, MDPI, vol. 14(16), pages 1-12, August.
    7. Sidali, Katia Laura & Spiller, Achim & von Meyer-Hofer, Marie, . "Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30.
    8. Megan E. Waldrop & Jill J. McCluskey & Ron C. Mittelhammer, 2017. "Products with multiple certifications: insights from the US wine market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(4), pages 658-682.
    9. Durham Catherine A. & Roheim Cathy A. & Pardoe Iain, 2012. "Picking Apples: Can Multi-Attribute Ecolabels Compete?," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-28, October.
    10. Dealy, Bern C. & Horn, Brady P. & Berrens, Robert P., 2017. "The impact of clandestine methamphetamine labs on property values: Discovery, decontamination and stigma," Journal of Urban Economics, Elsevier, vol. 99(C), pages 161-172.
    11. Verteramo Chiu, Leslie J. & Gómez, Miguel I. & Kaiser, Harry M. & Yan, Jubo, 2014. "Socially-Responsible Certification Schemes for Smallholder Coffee Farmers: Economics of Giving and Consumer Utility," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170551, Agricultural and Applied Economics Association.
    12. Meyer-Höfer, Marie von & Spiller, Achim, 2015. ""Sustainability" a semi-globalisable concept for international food marketing: Consumer expectations regarding sustainable food," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202747, European Association of Agricultural Economists.
    13. Gwin, Lauren & Durham, Catherine A. & Miller, Jason D. & Colonna, Ann, 2012. "Understanding Markets for Grass-Fed Beef: Taste, Price, and Purchase Preferences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(2), pages 1-21.

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