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Consumer Preferences for Socially Responsible Production Attributes Across Food Products

Author

Listed:
  • McCluskey, Jill J.
  • Durham, Catherine A.
  • Horn, Brady P.

Abstract

This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they may appeal to different individuals depending on their personal attitudes and values. To address this issue, health, environmental and other attitudes are measured based on survey questions. Responses to these questions are used to produce explanatory factor scores. Stated preference models, both with and without factor scores, are estimated to evaluate the relative strengths of consumer preferences and motivations to purchase these products.

Suggested Citation

  • McCluskey, Jill J. & Durham, Catherine A. & Horn, Brady P., 2009. "Consumer Preferences for Socially Responsible Production Attributes Across Food Products," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 38(3), December.
  • Handle: RePEc:ags:arerjl:59244
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    References listed on IDEAS

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    1. Philip R. Vande Kamp & Harry M. Kaiser, 1999. "Irreversibility in Advertising-Demand Response Functions: An Application to Milk," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(2), pages 385-396.
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    Citations

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    Cited by:

    1. Todd M. Schmit & Bradley J. Rickard & John Taber, 2013. "Consumer Valuation of Environmentally Friendly Production Practices in Wines, considering Asymmetric Information and Sensory Effects," Journal of Agricultural Economics, Wiley Blackwell, vol. 64(2), pages 483-504, June.
    2. Meyer-Höfer, Marie von & Spiller, Achim, 2015. ""Sustainability" a semi-globalisable concept for international food marketing: Consumer expectations regarding sustainable food," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202747, European Association of Agricultural Economists.
    3. von Meyer-Höfer, Marie & Spiller, Achim, 2014. "“Sustainability” a semi-globalisable concept for international food marketing - Consumer expectations regarding sustainable food – An explorative survey in industrialised and emerging countries," Discussion Papers 182513, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    4. repec:kap:jbuset:v:144:y:2017:i:1:d:10.1007_s10551-015-2796-9 is not listed on IDEAS
    5. repec:oup:erevae:v:44:y:2017:i:4:p:658-682. is not listed on IDEAS
    6. repec:eee:juecon:v:99:y:2017:i:c:p:161-172 is not listed on IDEAS
    7. Gwin, Lauren & Durham, Catherine A. & Miller, Jason D. & Colonna, Ann, 2012. "Understanding Markets for Grass-Fed Beef: Taste, Price, and Purchase Preferences," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(2), July.
    8. Durham Catherine A. & Roheim Cathy A. & Pardoe Iain, 2012. "Picking Apples: Can Multi-Attribute Ecolabels Compete?," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-28, October.
    9. Verteramo Chiu, Leslie J. & Gómez, Miguel I. & Kaiser, Harry M. & Yan, Jubo, 2014. "Socially-Responsible Certification Schemes for Smallholder Coffee Farmers: Economics of Giving and Consumer Utility," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170551, Agricultural and Applied Economics Association.
    10. Sidali, Katia Laura & Spiller, Achim & von Meyer-Hofer, Marie, 2016. "Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 19(3).

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