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Economic Challenges of Small-Scale Vegetable Production and Retailing in Rural Communities: An Example from Rural Oklahoma

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  • Biermacher, Jon T.
  • Upson, Steve
  • Miller, David C.
  • Pittman, Dusty

Abstract

Information regarding the economic potential of producing and retailing vegetables in rural communities is limited. This study determined the actual net return from producing and on-site retailing a mix of produce in a rural Oklahoma community and determined if consumers in the region were willing to pay differentiated prices for the locally grown vegetables. Although the project did not generate a profit, a wealth of insightful information was gained. Results show that a substantial number of consumers were willing to pay premiums for certain types of produce; however, there were not enough such consumers to overcome the production and harvesting expenses.

Suggested Citation

  • Biermacher, Jon T. & Upson, Steve & Miller, David C. & Pittman, Dusty, 2007. "Economic Challenges of Small-Scale Vegetable Production and Retailing in Rural Communities: An Example from Rural Oklahoma," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(3), November.
  • Handle: RePEc:ags:jlofdr:46583
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    References listed on IDEAS

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    1. Estes, Edmund A., 2003. "Tomato Wars: A Discussion of How International Trade, Structural Changes, and Competitiveness Affect the North American Produce Industry," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 35(02), August.
    2. Wolf, Marianne McGarry & Spittler, Arianne & Ahern, James, 2005. "A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
    3. Darby, Kim & Batte, Marvin T. & Ernst, Stanley C. & Roe, Brian E., 2006. "Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers," 2006 Annual meeting, July 23-26, Long Beach, CA 21336, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    4. Estes, Edmund A., 2003. "Tomato Wars: A Discussion of How International Trade, Structural Changes, and Competitiveness Affect the North American Produce Industry," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 35(02), pages 313-319, August.
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    1. repec:gam:jsusta:v:10:y:2018:i:2:p:370-:d:129631 is not listed on IDEAS
    2. Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    3. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    4. Jablonski, B.B.R. & Schmit, T.M., 2014. "‘Local’ Producers’ Production Functions and Their Importance in Estimating Economic Impacts," Working Papers 180117, Cornell University, Department of Applied Economics and Management.
    5. Willis, David B. & Carpio, Carlos E. & Boys, Kathryn A. & Young, Emily D., 2013. "Consumer Willingness to Pay for Locally Grown Produce Designed to Support Local Food Banks and Enhance Locally Grown Producer Markets," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150288, Agricultural and Applied Economics Association.
    6. Flavia TEODOROIU, 2015. "Traditional Food. Case Study: Romanian Local Food," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(2), pages 256-268, May.
    7. Baharanyi, Ntam & Boateng, Miriam Anima & Tackie, Nii O. & Zabawa, Robert, 2012. "Assessing the Status of Farmers Markets in the Black Belt Counties of Alabama," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(3), November.

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    Agribusiness;

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