IDEAS home Printed from https://ideas.repec.org/a/oup/revage/v31y2009i2p266-283..html
   My bibliography  Save this article

Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam

Author

Listed:
  • Marcus Mergenthaler
  • Katinka Weinberger
  • Matin Qaim

Abstract

Food systems in developing countries are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. We analyze consumers’ valuation of different vegetable attributes in metropolitan areas of Vietnam, using contingent valuation techniques and a mediation framework for two specific examples. Consumers are willing to pay an average price premium of 60% for Chinese mustard that is free of chemical residues and of 19% for different convenience attributes of potatoes. Income levels and media have positive impacts on the willingness to pay, partly mediated through consumer perceptions.

Suggested Citation

  • Marcus Mergenthaler & Katinka Weinberger & Matin Qaim, 2009. "Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(2), pages 266-283.
    • Handle: RePEc:oup:revage:v:31:y:2009:i:2:p:266-283.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/j.1467-9353.2009.01437.x
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. repec:bla:devpol:v:24:y:2006:i:1:p:31-49 is not listed on IDEAS
    2. Nguyen Huu Dung & Tran Chi Thien, 1999. "Impact of Agro-Chemical Use on Productivity and Health in Vietnam," EEPSEA Research Report rr1999011, Economy and Environment Program for Southeast Asia (EEPSEA), revised Jan 1999.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. von Meyer-Höfer, Marie & Spiller, Achim, 2014. "“Sustainability” a semi-globalisable concept for international food marketing - Consumer expectations regarding sustainable food – An explorative survey in industrialised and emerging countries," GlobalFood Discussion Papers 182513, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    2. Baker, Derek & Mtimet, Nadhem & Pica-Ciamarra, Ugo & Nsiima, Longin, 2016. "Consumers’ preferences for animal-source foods and retail outlets: The case of Tanzania," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 11(3).
    3. Gómez, Miguel I. & Ricketts, Katie D., 2013. "Food value chain transformations in developing countries: Selected hypotheses on nutritional implications," Food Policy, Elsevier, vol. 42(C), pages 139-150.
    4. Mergenthaler, Marcus & Weinberger, Katinka & Qaim, Matin, 2009. "The food system transformation in developing countries: A disaggregate demand analysis for fruits and vegetables in Vietnam," Food Policy, Elsevier, vol. 34(5), pages 426-436, October.
    5. Huynh Viet Khai, 2015. "Assessing Consumer Preferences for Organic Vegetables: A Case Study in the Mekong Delta, Vietnam," Information Management and Business Review, AMH International, vol. 7(1), pages 41-47.
    6. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.
    7. Young Woon Choi & Ji Yong Lee & Doo Bong Han & Rodolfo M. Nayga, 2018. "Consumers’ Valuation of Rice‐Grade Labeling," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 66(3), pages 511-531, September.
    8. Lagerkvist, Carl Johan & Hess, Sebastian & Okello, Julius & Hansson, Helena & Karanja, Nancy, 2013. "Food health risk perceptions among consumers, farmers, and traders of leafy vegetables in Nairobi," Food Policy, Elsevier, vol. 38(C), pages 92-104.
    9. Wongprawmas, Rungsaran & Canavari, Maurizio, 2017. "Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand," Food Policy, Elsevier, vol. 69(C), pages 25-34.
    10. Mergenthaler, Marcus & Schröter, Iris, 2020. "Market and Institutional Limits in Supplying Animal Welfare: some Conceptual Thoughts for Future Agricultural Economic Research," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(02), April.
    11. Enthoven, Laura & Van den Broeck, Goedele, 2023. "How to boost the local trade of participatory guarantee system (PGS)-certified produce? A value chain perspective in Huánuco, Peru," Ecological Economics, Elsevier, vol. 212(C).
    12. Lagerkvist, Carl Johan & Hess, Sebastian & Ngigi, Marther W. & Okello, Julius Juma, 2011. "Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114409, European Association of Agricultural Economists.
    13. Le Van Huy & Mai Thi Thao Chi & Antonio Lobo & Ninh Nguyen & Phan Hoang Long, 2019. "Effective Segmentation of Organic Food Consumers in Vietnam Using Food-Related Lifestyles," Sustainability, MDPI, vol. 11(5), pages 1-16, February.
    14. Mtimet, Nadhem & Baker, Derek & Pica-Ciamarra, Ugo & Jagwe, John, 2013. "Consumer Preferences for Animal Source Foods in Uganda: Quality, Retail Forms and Retail Outlets," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(2), pages 1-11, September.
    15. Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa & Zhao, Xin, 2018. "Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued," Ecological Economics, Elsevier, vol. 154(C), pages 201-210.
    16. Thanh Mai Ha & Shamim Shakur & Kim Hang Pham Do, 2018. "Regional differences in willingness to pay for organic vegetables in Vietnam," Discussion Papers 1808, School of Economics and Finance, Massey University, New Zealand.
    17. Kulke, Elmar & Suwala, Lech, 2015. "Internationalization of grocery retailers in emerging markets – general considerations and economic impacts," EconStor Preprints 247642, ZBW - Leibniz Information Centre for Economics.
    18. Tran, Duc & Goto, Daisaku, 2019. "Impacts of sustainability certification on farm income: Evidence from small-scale specialty green tea farmers in Vietnam," Food Policy, Elsevier, vol. 83(C), pages 70-82.
    19. Moustier, Paule & Tam, Phan Thi Giac & Anh, Dao The & Binh, Vu Trong & Loc, Nguyen Thi Tan, 2010. "The role of farmer organizations in supplying supermarkets with quality food in Vietnam," Food Policy, Elsevier, vol. 35(1), pages 69-78, February.
    20. Meyer-Höfer, Marie von & Spiller, Achim, 2015. ""Sustainability" a semi-globalisable concept for international food marketing: Consumer expectations regarding sustainable food," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202747, European Association of Agricultural Economists.
    21. Chun-Chu Liu & Chu-Wei Chen & Han-Shen Chen, 2019. "Measuring Consumer Preferences and Willingness to Pay for Coffee Certification Labels in Taiwan," Sustainability, MDPI, vol. 11(5), pages 1-13, March.
    22. Salnikova, Ekaterina & Grunert, Klaus G., 2020. "The role of consumption orientation in consumer food preferences in emerging markets," Journal of Business Research, Elsevier, vol. 112(C), pages 147-159.
    23. Sidali, Katia Laura & Spiller, Achim & von Meyer-Hofer, Marie, 2016. "Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tuan Minh Cao & Sang Hyeon Lee & Ji Yong Lee, 2023. "The Impact of Natural Disasters and Pest Infestations on Technical Efficiency in Rice Production: A Study in Vietnam," Sustainability, MDPI, vol. 15(15), pages 1-16, July.
    2. Mergenthaler, Marcus & Weinberger, Katinka & Qaim, Matin, 2009. "The role of consumers’ perceptions in the valuation of food safety and convenience attributes of vegetables in Vietnam," 2009 Conference, August 16-22, 2009, Beijing, China 51629, International Association of Agricultural Economists.
    3. Dasgupta, Susmita & Meisner, Craig & Huq, Mainul, 2005. "Health effects and pesticide perception as determinants of pesticide use : evidence from Bangladesh," Policy Research Working Paper Series 3776, The World Bank.
    4. Susmita Dasgupta & Craig Meisner & Mainul Huq, 2007. "A Pinch or a Pint? Evidence of Pesticide Overuse in Bangladesh," Journal of Agricultural Economics, Wiley Blackwell, vol. 58(1), pages 91-114, February.
    5. Mahama, T.A.-K. & Maharjan, K.L. & Issahaku, Z.A., 2018. "An analysis of Maize Yield Response to Agrochemical Expenditure using the Generalized Propensity Score (GPS) matching approach," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277072, International Association of Agricultural Economists.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:revage:v:31:y:2009:i:2:p:266-283.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press or Christopher F. Baum (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.