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Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples

Author

Listed:
  • Loureiro, Maria L.
  • McCluskey, Jill J.
  • Mittelhammer, Ronald C.

Abstract

We assess consumer choice of eco-labeled, organic, and regular apples, and identify sociodemographic characteristics affecting the choice among those three alternatives. Eco-labeled apples are less desirable than organic when food safety, the environment, and children's needs are considered. Characteristics that may be expected to positively affect the decision to buy eco-labeled apples relative to regular apples actually have the opposite effect with the inclusion of the organic alternative. When considering all three choices, the eco-labeled product is found to be an intermediate choice among consumers.

Suggested Citation

  • Loureiro, Maria L. & McCluskey, Jill J. & Mittelhammer, Ronald C., 2001. "Assessing Consumer Preferences For Organic, Eco-Labeled, And Regular Apples," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 0(Number 2), pages 1-13, December.
  • Handle: RePEc:ags:jlaare:31039
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    File URL: http://ageconsearch.umn.edu/record/31039/files/26020404.pdf
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    References listed on IDEAS

    as
    1. Cathy R. Wessells & Robert J. Johnston & Holger Donath, 1999. "Assessing Consumer Preferences for Ecolabeled Seafood: The Influence of Species, Certifier, and Household Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1084-1089.
    2. Wesley Nimon & John Beghin, 1999. "Are Eco-Labels Valuable? Evidence From the Apparel Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(4), pages 801-811.
    3. Mark L. Messonnier & John C. Bergstrom & Christopher M. Cornwell & R. Jeff Teasley & H. Ken Cordell, 2000. "Survey Response-Related Biases in Contingent Valuation: Concepts, Remedies, and Empirical Application to Valuing Aquatic Plant Management," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 438-450.
    4. Kim, Sung-Yong & Nayga, Rodolfo M., Jr. & Capps, Oral, Jr., 1999. "The Effect Of New Food Labeling On Nutrient Intakes: An Endogenous Switching Regression Analysis," 1999 Annual meeting, August 8-11, Nashville, TN 21702, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Robert G. Ethier & Gregory L. Poe & William D. Schulze & Jeremy Clark, 2000. "Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green-Pricing Electricity Programs," Land Economics, University of Wisconsin Press, vol. 76(1), pages 54-67.
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    Keywords

    Consumer/Household Economics;

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