Internet CV surveys – a cheap, fast way to get large samples of biased values?
With the current growth in broadband penetration, Internet is likely to be the data collection mode of choice for contingent valuation (CV) and stated preference research in the not so distant future. However, little is known about how this survey mode may influence data quality and welfare estimates. In a controlled field experiment as part of a large national CV survey estimating willingness to pay (WTP) for biodiversity protection plans, we assign two groups sampled from the same panel of respondents, either to an Internet or in-person interview mode. Our design is better able than previous mode comparison studies to isolate measurement effects from sample composition effects. Looking in particular for indications of social desirability bias and satisficing (shortcutting the response process) we find little evidence in our data. We find that the extent of “don’t know”, zeros and protest responses to the WTP question (with a payment card) is very similar between modes. Mean WTP is somewhat higher in the interview sample, though we cannot reject equality on the 10 percent level. We also consider equivalence, i.e. whether the WTP difference is larger than a practically trivial predetermined bound. We can reject that the difference is larger than 30 percent, but fail to reject an equivalency bound of 20 percent on the 10 percent level. Results are quite encouraging for the use of Internet as values do not seem to be significantly different or substantially biased compared to in-person interviews.
|Date of creation:||28 Apr 2008|
|Contact details of provider:|| Postal: Ludwigstraße 33, D-80539 Munich, Germany|
Web page: https://mpra.ub.uni-muenchen.de
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Steven F. Edwards & Glen D. Anderson, 1987. "Overlooked Biases in Contingent Valuation Surveys: Some Considerations," Land Economics, University of Wisconsin Press, vol. 63(2), pages 168-178.
- R. K. Blamey & J. W. Bennett & M. D. Morrison, 1999. "Yea-Saying in Contingent Valuation Surveys," Land Economics, University of Wisconsin Press, vol. 75(1), pages 126-141.
- Blomquist, Glenn C. & Whitehead, John C., 1998. "Resource quality information and validity of willingness to pay in contingent valuation," Resource and Energy Economics, Elsevier, vol. 20(2), pages 179-196, June.
- Richard T. Carson, 2011.
Edward Elgar Publishing, number 2489.
- Berrens, Robert P. & Bohara, Alok K. & Jenkins-Smith, Hank C. & Silva, Carol L. & Weimer, David L., 2004. "Information and effort in contingent valuation surveys: application to global climate change using national internet samples," Journal of Environmental Economics and Management, Elsevier, vol. 47(2), pages 331-363, March.
- Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
- Darren Hudson & Lee-Hong Seah & Diane Hite & Tim Haab, 2004. "Telephone presurveys, self-selection, and non-response bias to mail and Internet surveys in economic research," Applied Economics Letters, Taylor & Francis Journals, vol. 11(4), pages 237-240.
- Laura J. Damschroder & Peter A. Ubel & Jason Riis & Dylan M. Smith, 2007. "An alternative approach for eliciting willingness-to-pay: A randomized Internet trial," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 2, pages 96-106, April.
- Payne, John W & Bettman, James R & Schkade, David A, 1999. "Measuring Constructed Preferences: Towards a Building Code," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 243-270, December.
- Maria Loureiro & Justus Lotade, 2005.
"Interviewer Effects on the Valuation of Goods with Ethical and Environmental Attributes,"
Environmental & Resource Economics,
Springer;European Association of Environmental and Resource Economists, vol. 30(1), pages 49-72, January.
- Loureiro, Maria L. & Lotade-Manje, Justus, 2003. "Interviewer Effects On The Valuation Of Goods With Ethical And Environmental Attributes," 2003 Annual meeting, July 27-30, Montreal, Canada 22014, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
- Robert J. Johnston & Elena Y. Besedin & Richard Iovanna & Christopher J. Miller & Ryan F. Wardwell & Matthew H. Ranson, 2005. "Systematic Variation in Willingness to Pay for Aquatic Resource Improvements and Implications for Benefit Transfer: A Meta-Analysis," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 53(2-3), pages 221-248, 06.
- Lindberg, Kreg & Johnson, Rebecca L. & Berrens, Robert P., 1997. "Contingent Valuation Of Rural Tourism Development With Tests Of Scope And Mode Stability," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 22(01), July.
- Lindhjem, Henrik, 2006.
"20 years of stated preference valuation of non-timber benefits from Fennoscandian forests: A meta-analysis,"
11467, University Library of Munich, Germany.
- Lindhjem, Henrik, 2007. "20 years of stated preference valuation of non-timber benefits from Fennoscandian forests: A meta-analysis," Journal of Forest Economics, Elsevier, vol. 12(4), pages 251-277, February.
- McFadden, Daniel, 1999.
"Rationality for Economists?,"
Journal of Risk and Uncertainty,
Springer, vol. 19(1-3), pages 73-105, December.
- Robert Johnston, 2007. "Choice experiments, site similarity and benefits transfer," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 38(3), pages 331-351, November.
- Nele Lienhoop & Douglas C. MacMillan, 2007. "Contingent Valuation: Comparing Participant Performance in Group-Based Approaches and Personal Interviews," Environmental Values, White Horse Press, vol. 16(2), pages 209-232, May.
- Cameron, Trudy Ann & Huppert, Daniel D., 1989. "OLS versus ML estimation of non-market resource values with payment card interval data," Journal of Environmental Economics and Management, Elsevier, vol. 17(3), pages 230-246, November.
- Davis, Jennifer, 2004. "Assessing Community Preferences for Development Projects: Are Willingness-to-Pay Studies Robust to Mode Effects?," World Development, Elsevier, vol. 32(4), pages 655-672, April.
- H. Spencer Banzhaf & Dallas Burtraw & David Evans & Alan Krupnick, 2006. "Valuation of Natural Resource Improvements in the Adirondacks," Land Economics, University of Wisconsin Press, vol. 82(3), pages 445-464.
- David A. Harpman & Michael P. Welsh & DEdward W. Sparling, 2004. "Unit Non-Response Bias in the Interval Data Model," Land Economics, University of Wisconsin Press, vol. 80(3), pages 448-462.
- Bateman, Ian J. & Burgess, Diane & Hutchinson, W. George & Matthews, David I., 2008. "Learning design contingent valuation (LDCV): NOAA guidelines, preference learning and coherent arbitrariness," Journal of Environmental Economics and Management, Elsevier, vol. 55(2), pages 127-141, March.
- Whittington, Dale & Smith, V. Kerry & Okorafor, Apia & Okore, Augustine & Liu, Jin Long & McPhail, Alexander, 1992. "Giving respondents time to think in contingent valuation studies: A developing country application," Journal of Environmental Economics and Management, Elsevier, vol. 22(3), pages 205-225, May.
- Berrens, Robert P. & Bohara, Alok K. & Jenkins-Smith, Hank & Silva, Carol & Weimer, David L., 2003. "The Advent of Internet Surveys for Political Research: A Comparison of Telephone and Internet Samples," Political Analysis, Cambridge University Press, vol. 11(01), pages 1-22, December.
- Ethier, Robert G. & Poe, Gregory L. & Schulze, William D. & Clark, Jeremy, 1997.
"A Comparison Of Hypothetical Phone And Mail Contingent Valuation Responses For Green Pricing Electricity Programs,"
7245, Cornell University, Department of Applied Economics and Management.
- Robert G. Ethier & Gregory L. Poe & William D. Schulze & Jeremy Clark, 2000. "Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green-Pricing Electricity Programs," Land Economics, University of Wisconsin Press, vol. 76(1), pages 54-67.
- Schwappach, David L.B. & Strasmann, Thomas J., 2006. ""Quick and dirty numbers"?: The reliability of a stated-preference technique for the measurement of preferences for resource allocation," Journal of Health Economics, Elsevier, vol. 25(3), pages 432-448, May.
- Kevin C. Urama & Ian Hodge, 2006. "Participatory Environmental Education and Willingness to Pay for River Basin Management: Empirical Evidence from Nigeria," Land Economics, University of Wisconsin Press, vol. 82(4), pages 542-561.
- DeShazo, J. R. & Fermo, German, 2002. "Designing Choice Sets for Stated Preference Methods: The Effects of Complexity on Choice Consistency," Journal of Environmental Economics and Management, Elsevier, vol. 44(1), pages 123-143, July.
- Dadi Kristofersson & Ståle Navrud, 2005. "Validity Tests of Benefit Transfer – Are We Performing the Wrong Tests?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 30(3), pages 279-286, 03.
- Mark L. Messonnier & John C. Bergstrom & Christopher M. Cornwell & R. Jeff Teasley & H. Ken Cordell, 2000. "Survey Response-Related Biases in Contingent Valuation: Concepts, Remedies, and Empirical Application to Valuing Aquatic Plant Management," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 438-450.
- Shogren, Jason F., 2006. "Experimental Methods and Valuation," Handbook of Environmental Economics, in: K. G. Mäler & J. R. Vincent (ed.), Handbook of Environmental Economics, edition 1, volume 2, chapter 19, pages 969-1027 Elsevier.
- MacMillan, Douglas & Hanley, Nick & Lienhoop, Nele, 2006. "Contingent valuation: Environmental polling or preference engine?," Ecological Economics, Elsevier, vol. 60(1), pages 299-307, November.
- STÅLE Navrud & GERALD Pruckner, 1997. "Environmental Valuation – To Use or Not to Use? A Comparative Study of the United States and Europe," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 10(1), pages 1-26, July.
- Bateman, Ian J. & Cole, Matthew & Cooper, Philip & Georgiou, Stavros & Hadley, David & Poe, Gregory L., 2004. "On visible choice sets and scope sensitivity," Journal of Environmental Economics and Management, Elsevier, vol. 47(1), pages 71-93, January.
- Li, Hui & Berrens, Robert P. & Bohara, Alok K. & Jenkins-Smith, Hank C. & Silva, Carol L. & Weimer, David L., 2005. "Testing for Budget Constraint Effects in a National Advisory Referendum Survey on the Kyoto Protocol," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(02), August.
- Bateman, Ian J. & Mawby, James, 2004. "First impressions count: interviewer appearance and information effects in stated preference studies," Ecological Economics, Elsevier, vol. 49(1), pages 47-55, May.
- Alvarez, R. Michael & Sherman, Robert P. & VanBeselaere, Carla, 2003. "Subject Acquisition for Web-Based Surveys," Political Analysis, Cambridge University Press, vol. 11(01), pages 23-43, December.
When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:11471. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter)
If references are entirely missing, you can add them using this form.