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Use of the Internet for willingness-to-pay surveys: A comparison of face-to-face and web-based interviews

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  • Nielsen, Jytte Seested

Abstract

An increasing number of stated preference surveys are now carried out on the Internet, yet only few studies have compared the results from web-based surveys with results from other survey modes. The main objective of the present paper is to examine the use of Internet as a survey mode for a CVM study aimed at valuing a gain in life expectancy in the context of air pollution. Convergent validity of the web-based survey mode is examined against face-to-face interviews with respect to differences in socio-demographic characteristics, non-response bias, and differences in willingness-to-pay-related parameters. The general result is that the mean and median willingness-to-pay estimates are statistically indistinguishable across the two survey modes while differences in other willingness-to-pay related parameters exist across the two survey samples.

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  • Nielsen, Jytte Seested, 2011. "Use of the Internet for willingness-to-pay surveys: A comparison of face-to-face and web-based interviews," Resource and Energy Economics, Elsevier, vol. 33(1), pages 119-129, January.
  • Handle: RePEc:eee:resene:v:33:y:2011:i:1:p:119-129
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    Cited by:

    1. Börger, Tobias & Hattam, Caroline & Burdon, Daryl & Atkins, Jonathan P. & Austen, Melanie C., 2014. "Valuing conservation benefits of an offshore marine protected area," Ecological Economics, Elsevier, vol. 108(C), pages 229-241.
    2. Tobias Börger, 2016. "Are Fast Responses More Random? Testing the Effect of Response Time on Scale in an Online Choice Experiment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 65(2), pages 389-413, October.
    3. Japelj, Anže & Mavsar, Robert & Hodges, Donald & Kovač, Marko & Juvančič, Luka, 2016. "Latent preferences of residents regarding an urban forest recreation setting in Ljubljana, Slovenia," Forest Policy and Economics, Elsevier, vol. 71(C), pages 71-79.
    4. Bruno Lanz & Allan Provins, 2015. "Using discrete choice experiments to regulate the provision of water services: do status quo choices reflect preferences?," Journal of Regulatory Economics, Springer, pages 300-324.
    5. Lindhjem, Henrik & Navrud, Ståle, 2011. "Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes," International Review of Environmental and Resource Economics, now publishers, vol. 5(4), pages 309-351, September.
    6. Penn, Jerrod & Hu, Wuyang, 2016. "Making the Most of Cheap Talk in an Online Survey," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 236171, Agricultural and Applied Economics Association.
    7. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    8. Kevin J. Boyle & Mark Morrison & Darla Hatton MacDonald & Roderick Duncan & John Rose, 2016. "Investigating Internet and Mail Implementation of Stated-Preference Surveys While Controlling for Differences in Sample Frames," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 64(3), pages 401-419, July.
    9. Jürgen Meyerhoff & Morten Mørkbak & Søren Olsen, 2014. "A Meta-study Investigating the Sources of Protest Behaviour in Stated Preference Surveys," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(1), pages 35-57, May.
    10. Kim, Ju-Yeon & Mjelde, James W. & Kim, Tae-Kyun & Lee, Choong-Ki & Ahn, Kyung-Mo, 2012. "Comparing willingness-to-pay between residents and non-residents when correcting hypothetical bias: Case of endangered spotted seal in South Korea," Ecological Economics, Elsevier, vol. 78(C), pages 123-131.
    11. Liebe, Ulf & Glenk, Klaus & Oehlmann, Malte & Meyerhoff, Jürgen, 2015. "Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour in web surveys?," Journal of choice modelling, Elsevier, vol. 14(C), pages 17-31.
    12. Gillespie, Rob & Kragt, Marit E., 2012. "Accounting for Nonmarket Impacts in a Benefit-Cost Analysis of Underground Coal Mining in New South Wales, Australia," Journal of Benefit-Cost Analysis, Cambridge University Press, vol. 3(02), pages 1-29, May.
    13. Murakami, Kayo & Ida, Takanori & Tanaka, Makoto & Friedman, Lee, 2015. "Consumers' willingness to pay for renewable and nuclear energy: A comparative analysis between the US and Japan," Energy Economics, Elsevier, vol. 50(C), pages 178-189.
    14. Erin Baker & Valentina Bosetti & Karen E. Jenni & Elena Claire Ricci, 2014. "Facing the Experts: Survey Mode and Expert Elicitation," Working Papers 2014.01, Fondazione Eni Enrico Mattei.
    15. Lindhjem, Henrik & Navrud, Ståle, 2011. "Are Internet surveys an alternative to face-to-face interviews in contingent valuation?," Ecological Economics, Elsevier, vol. 70(9), pages 1628-1637, July.
    16. Zander, Kerstin K. & Straton, Anna, 2010. "An economic assessment of the value of tropical river ecosystem services: Heterogeneous preferences among Aboriginal and non-Aboriginal Australians," Ecological Economics, Elsevier, vol. 69(12), pages 2417-2426, October.
    17. Lindhjem, Henrik & Navrud, Ståle, 2010. "Can cheap panel-based internet surveys substitute costly in-person interviews in CV surveys?," MPRA Paper 24069, University Library of Munich, Germany.
    18. Oana-Cãtãlina TÃPURICÃ, 2013. "Advantages and Limits of Using Pollution Control Tools as Strategic Options in the Management of Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(4), pages 585-595, October.
    19. Börger, Tobias, 2013. "Keeping up appearances: Motivations for socially desirable responding in contingent valuation interviews," Ecological Economics, Elsevier, vol. 87(C), pages 155-165.
    20. Mozumder, Pallab & Vásquez, William F. & Marathe, Achla, 2011. "Consumers' preference for renewable energy in the southwest USA," Energy Economics, Elsevier, vol. 33(6), pages 1119-1126.
    21. repec:eee:touman:v:46:y:2015:i:c:p:102-113 is not listed on IDEAS
    22. Pepermans, Guido, 2014. "Valuing smart meters," Energy Economics, Elsevier, vol. 45(C), pages 280-294.

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