Use of the Internet for willingness-to-pay surveys: A comparison of face-to-face and web-based interviews
An increasing number of stated preference surveys are now carried out on the Internet, yet only few studies have compared the results from web-based surveys with results from other survey modes. The main objective of the present paper is to examine the use of Internet as a survey mode for a CVM study aimed at valuing a gain in life expectancy in the context of air pollution. Convergent validity of the web-based survey mode is examined against face-to-face interviews with respect to differences in socio-demographic characteristics, non-response bias, and differences in willingness-to-pay-related parameters. The general result is that the mean and median willingness-to-pay estimates are statistically indistinguishable across the two survey modes while differences in other willingness-to-pay related parameters exist across the two survey samples.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Christopher G. Leggett & Naomi S. Kleckner & Kevin J. Boyle & John W. Dufield & Robert Cameron Mitchell, 2003. "Social Desirability Bias in Contingent Valuation Surveys Administered Through In-Person Interviews," Land Economics, University of Wisconsin Press, vol. 79(4), pages 561-575.
- H. Spencer Banzhaf & Dallas Burtraw & David Evans & Alan Krupnick, 2006. "Valuation of Natural Resource Improvements in the Adirondacks," Land Economics, University of Wisconsin Press, vol. 82(3), pages 445-464.
- Peter A. Diamond & Jerry A. Hausman, 1994. "Contingent Valuation: Is Some Number Better than No Number?," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 45-64, Fall.
- Hui Li & R. P. Berrens & A. K. Bohara & H. C. Jenkins-Smith & C. L. Silva & L. Weimer, 2004. "Telephone versus Internet samples for a national advisory referendum: are the underlying stated preferences the same?," Applied Economics Letters, Taylor & Francis Journals, vol. 11(3), pages 173-176.
- Carson, Richard T & Flores, Nicholas A, 2000.
"Contingent Valuation: Controversies and Evidence,"
University of California at San Diego, Economics Working Paper Series
qt75k752s7, Department of Economics, UC San Diego.
- Lindberg, Kreg & Johnson, Rebecca L. & Berrens, Robert P., 1997. "Contingent Valuation Of Rural Tourism Development With Tests Of Scope And Mode Stability," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 22(01), July.
- Glenn Harrison & Morten Lau & Elisabet Rutstrom, 2005.
"Risk attitudes, randomization to treatment, and self-selection into experiments,"
Artefactual Field Experiments
00061, The Field Experiments Website.
- Harrison, Glenn W. & Lau, Morten I. & Elisabet Rutström, E., 2009. "Risk attitudes, randomization to treatment, and self-selection into experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 70(3), pages 498-507, June.
- Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
- Payne, John W & Bettman, James R & Schkade, David A, 1999. "Measuring Constructed Preferences: Towards a Building Code," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 243-70, December.
- Robert G. Ethier & Gregory L. Poe & William D. Schulze & Jeremy Clark, 2000.
"Comparison of Hypothetical Phone and Mail Contingent Valuation Responses for Green-Pricing Electricity Programs,"
University of Wisconsin Press, vol. 76(1), pages 54-67.
- Ethier, Robert G. & Poe, Gregory L. & Schulze, William D. & Clark, Jeremy, 1997. "A Comparison Of Hypothetical Phone And Mail Contingent Valuation Responses For Green Pricing Electricity Programs," Working Papers 7245, Cornell University, Department of Applied Economics and Management.
- Donald S. Shepard & Richard J. Zeckhauser, 1984. "Survival versus Consumption," Management Science, INFORMS, vol. 30(4), pages 423-439, April.
- Lindhjem, Henrik & Navrud, Ståle, 2008. "Internet CV surveys – a cheap, fast way to get large samples of biased values?," MPRA Paper 11471, University Library of Munich, Germany.
When requesting a correction, please mention this item's handle: RePEc:eee:resene:v:33:y:2011:i:1:p:119-129. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamier, Wendy)
If references are entirely missing, you can add them using this form.