It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain
A general population sample of 314 Australian respondents were randomly allocated to complete a contingent valuation survey administered by face-to-face or telephone ('phone-mail-phone') interview. Although the telephone interview was quicker to complete, no significant difference was found in values obtained through either method. Within each sub-sample, respondents were also randomly allocated to the three different versions of the payment card (PC) questionnaire format: values listed from high-to-low, values listed from low-to-high and values randomly shuffled. The high-to-low version resulted in significantly higher values than the other versions. Further analyses indicate that the randomly shuffled PC version may produce the most 'valid' values. Copyright © 2005 John Wiley & Sons, Ltd.
Volume (Year): 15 (2006)
Issue (Month): 3 ()
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References listed on IDEAS
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