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It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain

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  • Richard D. Smith

Abstract

A general population sample of 314 Australian respondents were randomly allocated to complete a contingent valuation survey administered by face‐to‐face or telephone (‘phone‐mail‐phone’) interview. Although the telephone interview was quicker to complete, no significant difference was found in values obtained through either method. Within each sub‐sample, respondents were also randomly allocated to the three different versions of the payment card (PC) questionnaire format: values listed from high‐to‐low, values listed from low‐to‐high and values randomly shuffled. The high‐to‐low version resulted in significantly higher values than the other versions. Further analyses indicate that the randomly shuffled PC version may produce the most ‘valid’ values. Copyright © 2005 John Wiley & Sons, Ltd.

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  • Richard D. Smith, 2006. "It's not just what you do, it's the way that you do it: the effect of different payment card formats and survey administration on willingness to pay for health gain," Health Economics, John Wiley & Sons, Ltd., vol. 15(3), pages 281-293, March.
    • Handle: RePEc:wly:hlthec:v:15:y:2006:i:3:p:281-293
    DOI: 10.1002/hec.1055
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    6. Lotte Soeteman & Job Exel & Ana Bobinac, 2017. "The impact of the design of payment scales on the willingness to pay for health gains," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 18(6), pages 743-760, July.
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    13. Watson, Verity & Ryan, Mandy, 2007. "Exploring preference anomalies in double bounded contingent valuation," Journal of Health Economics, Elsevier, vol. 26(3), pages 463-482, May.
    14. Pedersen, Line Bjørnskov & Gyrd-Hansen, Dorte & Kjær, Trine, 2011. "The influence of information and private versus public provision on preferences for screening for prostate cancer: A willingness-to-pay study," Health Policy, Elsevier, vol. 101(3), pages 277-289, August.
    15. Epstein, D.S. & Barton, C. & Mazza, D. & Woode, M.E. & Mortimer, D., 2020. "Patient chosen gap payments in primary care: Predictions of patient acceptability, uptake and willingness to pay from a discrete choice experiment," Social Science & Medicine, Elsevier, vol. 263(C).
    16. Richard D. Smith, 2007. "The role of ‘reference goods’ in contingent valuation: should we help respondents to ‘construct’ their willingness to pay?," Health Economics, John Wiley & Sons, Ltd., vol. 16(12), pages 1319-1332, December.
    17. Haefele, Michelle A. & Loomis, John B. & Lien, Aaron M. & Dubovsky, James A. & Merideth, Robert W. & Bagstad, Kenneth J. & Huang, Ta-Ken & Mattsson, Brady J. & Semmens, Darius J. & Thogmartin, Wayne E, 2019. "Multi-country Willingness to Pay for Transborder Migratory Species Conservation: A Case Study of Northern Pintails," Ecological Economics, Elsevier, vol. 157(C), pages 321-331.
    18. Bobinac, Ana & van Exel, N. Job A. & Rutten, Frans F.H. & Brouwer, Werner B.F., 2012. "GET MORE, PAY MORE? An elaborate test of construct validity of willingness to pay per QALY estimates obtained through contingent valuation," Journal of Health Economics, Elsevier, vol. 31(1), pages 158-168.

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