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Contingent valuation in health care: does it matter how the ‘good’ is described?

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  • Richard D. Smith

Abstract

A general population sample of 104 Australian respondents completed an interviewer‐administered contingent valuation (CV) survey that asked them to value five scenarios representing the same core improvement in health status. These scenarios varied only in the degree of narrative used to describe the condition causing the health problem being valued and labeling of this health problem. Results indicate no significant difference in willingness to pay (WTP) between expressing symptoms as a brief or moderate narrative, but a significantly lower WTP value when expressed in an extensive narrative. WTP also differed significantly according to condition ‘labels’. Possible implications for CV research are outlined. Copyright © 2007 John Wiley & Sons, Ltd.

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  • Richard D. Smith, 2008. "Contingent valuation in health care: does it matter how the ‘good’ is described?," Health Economics, John Wiley & Sons, Ltd., vol. 17(5), pages 607-617, May.
    • Handle: RePEc:wly:hlthec:v:17:y:2008:i:5:p:607-617
    DOI: 10.1002/hec.1280
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    2. Sanjib Saha & Ulf-G. Gerdtham & Faiza Siddiqui & Louise Bennet, 2018. "Valuing a Lifestyle Intervention for Middle Eastern Immigrants at Risk of Diabetes," IJERPH, MDPI, vol. 15(3), pages 1-13, February.
    3. Martín-Fernández, Jesús & Gómez-Gascón, Tomás & Oliva-Moreno, Juan & del Cura-González, María Isabel & Domínguez-Bidagor, Julia & Beamud-Lagos, Milagros & Sanz-Cuesta, Teresa, 2010. "Perception of the economic value of primary care services: A willingness to pay study," Health Policy, Elsevier, vol. 94(3), pages 266-272, March.
    4. Peter J. Neumann & Joshua T. Cohen & James K. Hammitt & Thomas W. Concannon & Hannah R. Auerbach & ChiHui Fang & David M. Kent, 2012. "Willingness‐to‐pay for predictive tests with no immediate treatment implications: a survey of US residents," Health Economics, John Wiley & Sons, Ltd., vol. 21(3), pages 238-251, March.
    5. W. Kip Viscusi & Joel Huber & Jason Bell, 2014. "Assessing Whether There Is A Cancer Premium For The Value Of A Statistical Life," Health Economics, John Wiley & Sons, Ltd., vol. 23(4), pages 384-396, April.
    6. Jesús Martín-Fernández & Gloria Ariza-Cardiel & Luz Mª Peña-Longobardo & Elena Polentinos-Castro & Juan Oliva-Moreno & Ana Isabel Gil-Lacruz & Héctor Medina-Palomino & Isabel del Cura-González, 2017. "“Gaining or losing”: The importance of the perspective in primary care health services valuation," PLOS ONE, Public Library of Science, vol. 12(12), pages 1-14, December.

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