How do consumers in developed countries value the environment and workers' social rights in developing countries?

This paper uses a lab experiment to investigate developed countries’ consumer valuations of the environment and workers’ social rights in developing countries. It focuses on seafood products and distinguishes between regular, organic and fair trade varieties. Results show that environmental and social labels have similar effects on participant willingness-to-pay when they are first presented. Furthermore, the accumulation of labels does not influence the willingness-topay. Using welfare variation coming from the labels, we also show that the absence of negative information linked to the regular variety may lead to an underestimation of the value of information associated with the label.