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Impact of Environmental, Societal and Health Information on Consumers' Choices for Nanofood


  • Marette Stéphan

    (UMR Economie Publique INRA)

  • Roosen Jutta

    (Technische Universität München)

  • Bieberstein Andrea

    (Christian-Albrechts-Universität zu Kiel)

  • Blanchemanche Sandrine

    (INRA, Metarisk)

  • Vandermoere Frederic

    (Ghent University)


An experiment was conducted in Germany to evaluate the impact of environmental, societal and health information about nanotechnology on consumers' willingness to pay for two types of orange juice produced by means of nanotechnologies. Participants had to choose successive messages revealing information about potential but uncertain impacts. Results show that health information is of priority for participants and it significantly decreases WTP for both juices, while societal and environmental information does not significantly influence WTP. Based on a welfare simulation, we determine the economic value of nano-product introduction and additional information about health consequences of nanotechnology applications. Information about health impacts is necessary for guaranteeing a welfare improvement. However, as many participants are reluctant regarding these food innovations, the profit variations suggest that the emergence of these new products is unlikely.

Suggested Citation

  • Marette Stéphan & Roosen Jutta & Bieberstein Andrea & Blanchemanche Sandrine & Vandermoere Frederic, 2009. "Impact of Environmental, Societal and Health Information on Consumers' Choices for Nanofood," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 7(2), pages 1-27, December.
  • Handle: RePEc:bpj:bjafio:v:7:y:2009:i:2:n:11

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    Cited by:

    1. Gruère, Guillaume P., 2012. "Implications of nanotechnology growth in food and agriculture in OECD countries," Food Policy, Elsevier, vol. 37(2), pages 191-198.
    2. Disdier, Anne-Célia & Marette, Stéphan, 2012. "How do consumers in developed countries value the environment and workers’ social rights in developing countries?," Food Policy, Elsevier, vol. 37(1), pages 1-11.
    3. David M. Bruner & William L. Huth & David M. McEvoy & O. Ashton Morgan, 2011. "Accounting for Taste: Consumer Valuations for Food-Safety Technologies," Working Papers 11-09, Department of Economics, Appalachian State University.
    4. Gruère, Guillaume & Narrod, Clare & Abbott, Linda, 2011. "Agricultural, food, and water nanotechnologies for the poor: Opportunities, constraints, and role of the Consultative Group on International Agricultural Research," IFPRI discussion papers 1064, International Food Policy Research Institute (IFPRI).
    5. Erdem, Seda & Rigby, Dan, 2011. "Using a Discrete Choice Experiment to Elicit Consumers’ WTP for Health Risk Reductions Achieved By Nanotechnology in the UK," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108950, Agricultural Economics Society.

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