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The Effect of Information Choice and Discussion on Consumers' Willingness-to-Pay for Nanotechnologies in Food

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  • Roosen, Jutta
  • Bieberstein, Andrea
  • Marette, Stephan
  • Blanchemanche, Sandrine
  • Vandermoere, Frederic

Abstract

We evaluate the impact of different information sequences on participants’ hypothetical willingness to pay (WTP) for food produced using nanotechnology. In three treatment groups, information on the health, societal, or environmental impact linked to nanotechnology was revealed in different sequences: an imposed order, a chosen order, and a chosen order after a discussion among participants. Results show that information choice is important. While in the imposed order, the first information revealed has no effect on WTP, the information chosen first has a strong impact. Discussion has no further impact. Health information was a priority and significantly decreased WTP, while societal and environmental information did not significantly influence WTP.

Suggested Citation

  • Roosen, Jutta & Bieberstein, Andrea & Marette, Stephan & Blanchemanche, Sandrine & Vandermoere, Frederic, 2011. "The Effect of Information Choice and Discussion on Consumers' Willingness-to-Pay for Nanotechnologies in Food," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), August.
  • Handle: RePEc:ags:jlaare:117398
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    References listed on IDEAS

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    Cited by:

    1. Zhao, Shuoli & Yue, Chengyan & Wang, Yumeng, 2016. "How Information Affects Consumer Acceptance of Nano-packaged Food Products," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235602, Agricultural and Applied Economics Association.
    2. Marette, Stéphan & Messéan, Antoine & Millet, Guy, 2012. "Consumers’ willingness to pay for eco-friendly apples under different labels: Evidences from a lab experiment," Food Policy, Elsevier, vol. 37(2), pages 151-161.
    3. Zhou, Guzhen & Hu, Wuyang & Schieffer, Jack & Robbins, Lynn, 2013. "Public Acceptance of and Willingness to Pay for Nanofood: Case of Canola Oil," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149662, Agricultural and Applied Economics Association.
    4. Katare, Bhagyashree, 2013. "Consumer willingness to pay for nano-packaged food products: evidence from experimental auctions and visual processing data," Master's Theses 162233, University of Minnesota, Department of Applied Economics.
    5. Katare, Bhagyashree & Yue, Chengyan & Hurley, Terrance M., 2013. "Consumer Willingness to Pay for Nano-packaged Food Products: Evidence from Experimental Auctions," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149676, Agricultural and Applied Economics Association.
    6. Byeong-il Ahn & Mo-Se Bae & Rodolfo M. Nayga Jr., 2016. "Information Effects on Consumers' Preferences and Willingness to Pay for a Functional Food Product: The Case of Red Ginseng Concentrate," Asian Economic Journal, East Asian Economic Association, vol. 30(2), pages 197-219, June.

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