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Are U.S. Consumers Tolerant of GM Foods?

Author

Listed:
  • Huffman, Wallace
  • Rousu, M.
  • Shogren, Jason F.
  • Tegene, Abebayehu

Abstract

Controversy surrounds the introduction of genetically modified foods. One key issue relates to tolerance levelsï¾—the impurity rate tolerated before a commodity must be labeled. Currently, the United States has not defined a tolerance level for genetically modified foods. This paper uses data from experimental auctions to test whether consumers prefer foods with 0, 1, or 5% tolerance levels for genetically modified material. We conclude consumers would pay less for food that tolerates genetically modified material, but find no evidence that consumers' place different values on foods with 1 and 5% genetically modified content.

Suggested Citation

  • Huffman, Wallace & Rousu, M. & Shogren, Jason F. & Tegene, Abebayehu, 1009. "Are U.S. Consumers Tolerant of GM Foods?," Staff General Research Papers Archive 12336, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genres:12336
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    Cited by:

    1. D Rigby & M Burton, 2003. "Modeling Indifference and Dislike: A Bounded Bayesian Mixed Logit Model of the UK Market for GM Food," Economics Discussion Paper Series 0327, Economics, The University of Manchester.
    2. Wachenheim, Cheryl J. & Vanwechel, Tamara, 2004. "The Influence Of Environmental-Impact Information On Consumer Willingness To Pay For Products Labeled As Free Of Genetically Modified Ingredients," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(2), pages 1-13, July.

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