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The Influence Of Environmental-Impact Information On Consumer Willingness To Pay For Products Labeled As Free Of Genetically Modified Ingredients

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  • Wachenheim, Cheryl J.
  • Vanwechel, Tamara

Abstract

Limited information is available about consumer willingness to pay for genetically modified food products. This information is of immediate interest to the food industry. An experimental auction was conducted to assess willingness to pay for food items labeled as free of genetically modified ingredients and to evaluate the influence of positive and negative information about the impact of biotechnology on the environment. Two hypotheses were tested and rejected: 1) Participant bids for products labeled with a non-genetically modified ingredient guarantee equal those for traditionally labeled products, and 2) Information bias will not influence the willingness-to-pay differential between non-GM and traditionally labeled products.

Suggested Citation

  • Wachenheim, Cheryl J. & Vanwechel, Tamara, 2004. "The Influence Of Environmental-Impact Information On Consumer Willingness To Pay For Products Labeled As Free Of Genetically Modified Ingredients," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(2), pages 1-13, July.
    • Handle: RePEc:ags:jlofdr:27241
    DOI: 10.22004/ag.econ.27241
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    References listed on IDEAS

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    1. Cole, Anne & Harris, Jane, 2005. "Rising interest in credence qualities in agricultural products and the role for government," 2005 Conference (49th), February 9-11, 2005, Coff's Harbour, Australia 137828, Australian Agricultural and Resource Economics Society.
    2. Dannenberg, Astrid, 2008. "Is it Who You Ask or How You Ask? Findings of a Meta-Analysis on Genetically Modified Food Valuation Studies," ZEW Discussion Papers 08-096, ZEW - Leibniz Centre for European Economic Research.
    3. Dannenberg, Astrid, 2009. "The dispersion and development of consumer preferences for genetically modified food -- A meta-analysis," Ecological Economics, Elsevier, vol. 68(8-9), pages 2182-2192, June.
    4. Kubitzki, S. & Henseleit, M. & Herrmann, R., . "Informationsgewinn und Markttransparenz durch Labeling? – Eine kritische Würdigung der neuen Lebensmittelkennzeichnung „Ohne Gentechnik“," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 45.
    5. Henseleit, Meike & Kubitzki, Sabine, 2009. "‘GMO-Free’ Labels – Enhancing Transparency or Deceiving Consumers?," 2009 Conference, August 16-22, 2009, Beijing, China 51029, International Association of Agricultural Economists.
    6. Kentaka Aruga, 2014. "An intervention analysis on the Tokyo Grain Exchange non-genetically modified and conventional soybean futures markets," Cogent Economics & Finance, Taylor & Francis Journals, vol. 2(1), pages 1-11, December.
    7. Jane Kolodinsky & Sean Morris & Orest Pazuniak, 2019. "How consumers use mandatory genetic engineering (GE) labels: evidence from Vermont," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(1), pages 117-125, March.

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