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The Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information

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  • Marette, Stephan
  • Roosen, Jutta
  • Blanchemanche, Sandrine
  • Verger, Philippe

Abstract

An experiment was conducted in France to evaluate the impact of health information on consumer’s choice. Fish have positive and negative health attributes, and we focus on fish species of diverging risk-benefit ratios. Successive messages revealing risks (methylmercury) and benefits (omega-3s), along with consumption recommendations, were delivered to experiment participants. Results show significant differences in reaction among participants depending on the sequencing order of information on risks and benefits. The results of the experiment are combined with a partial equilibrium model to determine the value of information. Acknowledging adjustments of equilibrium prices, health information is shown to have significant value to consumers.

Suggested Citation

  • Marette, Stephan & Roosen, Jutta & Blanchemanche, Sandrine & Verger, Philippe, 2008. "The Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(01), April.
  • Handle: RePEc:ags:jlaare:36701
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    1. repec:bla:ecinqu:v:55:y:2017:i:1:p:383-396 is not listed on IDEAS
    2. Marette, Stéphan & Roosen, Jutta & Blanchemanche, Sandrine & Feinblatt-Mélèze, Eve, 2010. "Functional food, uncertainty and consumers' choices: A lab experiment with enriched yoghurts for lowering cholesterol," Food Policy, Elsevier, vol. 35(5), pages 419-428, October.
    3. Disdier, Anne-Célia & Marette, Stéphan & Millet, Guy, 2013. "Are consumers concerned about palm oil? Evidence from a lab experiment," Food Policy, Elsevier, vol. 43(C), pages 180-189.
    4. Anne-Célia Disdier & Stéphan Marette, 2012. "Taxes, minimum-quality standards and/or product labeling to improve environmental quality and welfare: Experiments can provide answers," Journal of Regulatory Economics, Springer, vol. 41(3), pages 337-357, June.
    5. Rousu, Matthew C. & Nonnemaker, James & Farrelly, Matthew, 2009. "The Value of Countermarketing Information to Smokers: Evidence from Field Auctions," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49219, Agricultural and Applied Economics Association.
    6. Marette Stéphan & Roosen Jutta & Blanchemanche Sandrine, 2011. "The Combination of Lab and Field Experiments for Benefit-Cost Analysis," Journal of Benefit-Cost Analysis, De Gruyter, vol. 2(3), pages 1-36, August.
    7. Frank van Tongeren & John Beghin & Stéphane Marette, 2009. "A Cost-Benefit Framework for the Assessment of Non-Tariff Measures in Agro-Food Trade," OECD Food, Agriculture and Fisheries Papers 21, OECD Publishing.
    8. Aoki, Keiko & Shen, Junyi & Saijo, Tatsuyoshi, 2010. "Consumer reaction to information on food additives: Evidence from an eating experiment and a field survey," Journal of Economic Behavior & Organization, Elsevier, vol. 73(3), pages 433-438, March.
    9. Juan Cardenas, 2011. "Social Norms and Behavior in the Local Commons as Seen Through the Lens of Field Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(3), pages 451-485, March.
    10. Marette, Stéphan & Messéan, Antoine & Millet, Guy, 2012. "Consumers’ willingness to pay for eco-friendly apples under different labels: Evidences from a lab experiment," Food Policy, Elsevier, vol. 37(2), pages 151-161.
    11. Vincenzina Caputo & Achilleas Vassilopoulos & Rodolfo M. Nayga Jr. & Maurizio Canavari, 2013. "Welfare Effects of Food Miles Labels," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(2), pages 311-327, July.
    12. Bazzani, Claudia & Caputo, Vincenzina & Nayga, Rodolfo M. & Canavari, Maurizio, 2015. "Testing commitment cost in food choices: a non-hypothetical choice experiment approach," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205235, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
    13. Juan Camilo Cárdenas, 2009. "Experiments in Environment and Development," Annual Review of Resource Economics, Annual Reviews, vol. 1(1), pages 157-182, September.
    14. Hugo Groote & Clare Narrod & Simon C. Kimenju & Charles Bett & Rosemarie P. B. Scott & Marites M. Tiongco & Zachary M. Gitonga, 2016. "Measuring rural consumers’ willingness to pay for quality labels using experimental auctions: the case of aflatoxin-free maize in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 47(1), pages 33-45, January.
    15. Disdier, Anne-Celia & Marette, Stephan, 2011. "Globalization Issues and Consumers’ Purchase Decisions for Food Products: Evidence from a Lab Experiment," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114439, European Association of Agricultural Economists.
    16. Xiang Bi & Lisa House & Zhifeng Gao, 2016. "Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents," Marine Resource Economics, University of Chicago Press, vol. 31(3), pages 355-372.
    17. Rousu, Matthew C. & Nonnemaker, James & Farrelly, Matthew, 2011. "Choosing a Cigarette Brand: Determining the Value of Countermarketing Information to Smokers Using Field Auctions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(04), November.
    18. Birol, Ekin & Roy, Devesh & Torero, Maximo, 2010. "How safe is my food?: Assessing the effect of information and credible certification on consumer demand for food safety in developing countries," IFPRI discussion papers 1029, International Food Policy Research Institute (IFPRI).
    19. Stéphan Marette & Jayson L. Lusk & Jutta Roosen, 2010. "Welfare Impact of Information with Experiments: The Crucial Role of the Price Elasticity of Demand," Economics Bulletin, AccessEcon, vol. 30(2), pages 1585-1593.
    20. repec:oup:ajagec:v:99:y:2017:i:4:p:1056-1077. is not listed on IDEAS
    21. Bi, Xiang & House, Lisa & Gao, Zhifeng, 2014. "Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170266, Agricultural and Applied Economics Association.

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