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Resolving Differences in Willingness to Pay and Willingness to Accept

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  • Shogren, Jason F.
  • Shin, Seung Y.
  • Hayes, Dermot J.
  • Kliebenstein, James B.

Abstract

This paper tests the conjecture that the divergence of willingness to pay (WTP) and willingness to accept (WTA) for identical goods is driven by the degree of substitution between goods. In contrast to well-known results for market goods with close substitutes (i.e., candy bars and coffee mugs), our results indicate a convergence of WTP and WTA measures of value. However, for a nonmarket good with imperfect substitutes (i.e., reduced health risk), the divergence of WTP and WTA value measures is persistent, even with repeated market participation and full information on the nature of the good.

Suggested Citation

  • Shogren, Jason F. & Shin, Seung Y. & Hayes, Dermot J. & Kliebenstein, James B., 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," ISU General Staff Papers 199403010800001005, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:199403010800001005
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    References listed on IDEAS

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    1. Don Coursey, 1987. "Markets and the measurement of value," Public Choice, Springer, vol. 55(3), pages 291-297, October.
    2. Coppinger, Vicki M & Smith, Vernon L & Titus, Jon A, 1980. "Incentives and Behavior in English, Dutch and Sealed-Bid Auctions," Economic Inquiry, Western Economic Association International, vol. 18(1), pages 1-22, January.
    3. Brookshire, David S & Coursey, Don L, 1987. "Measuring the Value of a Public Good: An Empirical Comparison of Elicitation Procedures," American Economic Review, American Economic Association, vol. 77(4), pages 554-566, September.
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