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Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information

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Listed:
  • Marette, Stephan
  • Roosen, Jutta
  • Blanchemanche, Sandrine
  • Verger, Philippe

Abstract

An experiment was conducted in France to evaluate the impact of health information on consumers' choice between two different types of fish. Successive messages revealing risks (methylmercury) and benefits (omega-3s) of consuming the fish, along with consumption recommendations, were delivered. Results show a significant difference of reaction according to the order and type of information. The information about risks had a larger marginal impact on change in willingness to pay (WTP) than did the information about benefits. While the results show that detailed messages on risks/benefits, including recommendations for nutrition behavior, matter in the modification of WTP, 40% of respondents did not change their initial choices after the revelation of health information.

Suggested Citation

  • Marette, Stephan & Roosen, Jutta & Blanchemanche, Sandrine & Verger, Philippe, 2006. "Health Information and the Choice of Fish Species: An Experiment Measuring the Impact of Risk and Benefit Information," Hebrew University of Jerusalem Archive 18425, Hebrew University of Jerusalem.
    • Handle: RePEc:ags:hebarc:18425
    DOI: 10.22004/ag.econ.18425
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    References listed on IDEAS

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    2. Rousu, Matthew C. & Nonnemaker, James & Farrelly, Matthew, 2009. "The Value of Countermarketing Information to Smokers: Evidence from Field Auctions," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49219, Agricultural and Applied Economics Association.
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    4. Stéphan Marette & Jutta Roosen & Sandrine Blanchemanche, 2008. "Taxes and subsidies to change eating habits when information is not enough: an application to fish consumption," Journal of Regulatory Economics, Springer, vol. 34(2), pages 119-143, October.

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    More about this item

    Keywords

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    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • I1 - Health, Education, and Welfare - - Health

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