The Impact of Message Framing on Organic Food Purchase Likelihood
A consumer survey and Tobit analysis were used to determine the effect of message framing and other factors on self-reported organic food purchase likelihood. Negative framing, which emphasizes the possible negative consequences of conventional agricultural techniques, led to a Â“"boomerang effectÂ”" that resulted in lowered purchase likelihood of organic food by consumers with high trust in food safety. Consumers with significantly higher purchase likelihood had high perceived risk from pesticides and high prior knowledge about organic methods. African Americans and those with less than a high school education had lower purchase likelihood.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Clee, Mona A & Wicklund, Robert A, 1980. " Consumer Behavior and Psychological Reactance," Journal of Consumer Research, Oxford University Press, vol. 6(4), pages 389-405, March.
- Verbeke, Wim & Ward, Ronald W., 2001.
"A fresh meat almost ideal demand system incorporating negative TV press and advertising impact,"
Blackwell, vol. 25(2-3), pages 359-374, September.
- Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 25(2-3), September.
- Gifford, Katie & Bernard, John C., 2004. "Packaging Of Organic And Conventional Products - A Comparison," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(01), March.
- Conner, David S. & Christy, Ralph D., 2002. "Consumer Preferences For Organic Standards: Guiding Demand-Expansion Strategies For Organic Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(01), March.
- Paul E. McNamara & Gay Y. Miller, 2002. "Pigs, People, and Pathogens: A Social Welfare Framework for the Analysis of Animal Antibiotic Use Policy," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(5), pages 1293-1300.
- Kahneman, Daniel & Tversky, Amos, 1979.
"Prospect Theory: An Analysis of Decision under Risk,"
Econometric Society, vol. 47(2), pages 263-291, March.
- Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
- Berger, Paul D & Smith, Gerald E, 1998. "The Impact of Prospect Theory Based Framing Tactics on Advertising Effectiveness," Omega, Elsevier, vol. 26(5), pages 593-609, October.
- E. DuPuis, 2000. "Not in my body: BGH and the rise of organic milk," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(3), pages 285-295, September.
When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:27552. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.