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Labeling Food Safety Attributes: To Inform or Not to Inform?

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  • Britwum, Kofi
  • Yiannaka, Amalia

Abstract

Abstract We examine the impact of food labels that make unsupported claims of food safety and labels that provide information to support such claims on consumer choices and examine consumers’ willingness to pay for beef products with these different food safety labeling cues. Empirical results from a survey of grocery shoppers in a Midwestern city in the USA show that more than two thirds of respondents who received a label with unsubstantiated food safety claims chose this option and were willing to pay the highest price premium for it, compared to the less preferred labeling options that provided information to support food safety claims.
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Suggested Citation

  • Britwum, Kofi & Yiannaka, Amalia, 2017. "Labeling Food Safety Attributes: To Inform or Not to Inform?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258532, Agricultural and Applied Economics Association.
  • Handle: RePEc:ags:aaea17:258532
    DOI: 10.22004/ag.econ.258532
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    References listed on IDEAS

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    Keywords

    Food Consumption/Nutrition/Food Safety; Marketing; Consumer/Household Economics;

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