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A General Model of Starting Point Bias in Double-Bounded Dichotomous Contingent Valuation Surveys

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This paper develops a general model that addresses the starting point bias in the dichotomous choice evaluation data by incorporating both the anchoring effect and yea-saying bias. The model is applied to a contingent valuation study that evaluated the health benefits of air quality improvement in three major metropolitan areas in Taiwan. The empirical evidence shows a strong anchoring effect but a weak yea-saying bias. The results show a serious understated willingness to pay if the biases in anchoring and yea-saying are not controlled.

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  • Yu-Lan Chien & Cliff J. Huang & Daigee Shaw, 2004. "A General Model of Starting Point Bias in Double-Bounded Dichotomous Contingent Valuation Surveys," IEAS Working Paper : academic research 04-A008, Institute of Economics, Academia Sinica, Taipei, Taiwan.
  • Handle: RePEc:sin:wpaper:04-a008
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