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A general model of starting point bias in double-bounded dichotomous contingent valuation surveys

  • Chien, Yu-Lan
  • Huang, Cliff J.
  • Shaw, Daigee

This paper develops a general model that addresses the starting point bias in the dichotomous choice evaluation data by incorporating both the anchoring effect and yea-saying bias. The model is applied to a contingent valuation study that evaluated the health benefits of air quality improvement in three major metropolitan areas in Taiwan. The empirical evidence shows a strong anchoring effect but a weak yea-saying bias. The results show a serious understated willingness to pay if the biases in anchoring and yea-saying are not controlled.

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Article provided by Elsevier in its journal Journal of Environmental Economics and Management.

Volume (Year): 50 (2005)
Issue (Month): 2 (September)
Pages: 362-377

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Handle: RePEc:eee:jeeman:v:50:y:2005:i:2:p:362-377
Contact details of provider: Web page: http://www.elsevier.com/locate/inca/622870

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  1. Herriges, Joseph A. & Shogren, Jason F., 1996. "Starting Point Bias in Dichotomous Choice Valuation with Follow-Up Questioning," Journal of Environmental Economics and Management, Elsevier, vol. 30(1), pages 112-131, January.
  2. Richard O‘Conor & Magnus Johannesson & Per-Olov Johansson, 1999. "Stated Preferences, Real Behaviour and Anchoring: Some Empirical Evidence," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 13(2), pages 235-248, March.
  3. Becker, Gary S, 1974. "A Theory of Social Interactions," Journal of Political Economy, University of Chicago Press, vol. 82(6), pages 1063-93, Nov.-Dec..
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  6. Lee, Lung-Fei & Tyler, William G., 1978. "The stochastic frontier production function and average efficiency : An empirical analysis," Journal of Econometrics, Elsevier, vol. 7(3), pages 385-389, April.
  7. Edna T. Loehman & Sehoon Park & David Boldt, 1994. "Willingness to Pay for Gains and Losses in Visibility and Health," Land Economics, University of Wisconsin Press, vol. 70(4), pages 478-498.
  8. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
  9. R. K. Blamey & J. W. Bennett & M. D. Morrison, 1999. "Yea-Saying in Contingent Valuation Surveys," Land Economics, University of Wisconsin Press, vol. 75(1), pages 126-141.
  10. Holmes Thomas P. & Kramer Randall A., 1995. "An Independent Sample Test of Yea-Saying and Starting Point Bias in Dichotomous-Choice Contingent Valuation," Journal of Environmental Economics and Management, Elsevier, vol. 29(1), pages 121-132, July.
  11. Alberini Anna, 1995. "Optimal Designs for Discrete Choice Contingent Valuation Surveys: Single-Bound, Double-Bound, and Bivariate Models," Journal of Environmental Economics and Management, Elsevier, vol. 28(3), pages 287-306, May.
  12. Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-58, December.
  13. Hadker, Nandini & Sharma, Sudhir & David, Ashish & Muraleedharan, T. R., 1997. "Willingness-to-pay for Borivli National Park: evidence from a Contingent Valuation," Ecological Economics, Elsevier, vol. 21(2), pages 105-122, May.
  14. John C. Whitehead, 2002. "Incentive Incompatibility and Starting-Point Bias in Iterative Valuation Questions," Land Economics, University of Wisconsin Press, vol. 78(2), pages 285-297.
  15. Craig Bullock & Jim Kay, 1997. "Preservation and Change in the Upland Landscape: The Public Benefits of Grazing Management," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 40(3), pages 315-334.
  16. Kevin J. Boyle & Richard C. Bishop & Michael P. Welsh, 1985. "Starting Point Bias in Contingent Valuation Bidding Games," Land Economics, University of Wisconsin Press, vol. 62(2), pages 188-194.
  17. Silverman, Jonathan & Klock, Mark, 1989. "The behavior of respondents in contingent valuation: Evidence on starting bids," Journal of Behavioral Economics, Elsevier, vol. 18(1), pages 51-60.
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