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Willingness to Pay for Irradiated Food: A Non Hypothetical Market Experiment

  • Nayga, Rodolfo M., Jr.
  • Aiew, Wipon
  • Woodward, Richard T.

This paper focuses on estimating consumers' willingness to pay for and willingness to accept irradiated food using a non-hypothetical experiment utilizing real food products (i.e., irradiated ground beef), real cash, and actual exchange in a market setting. Single-bounded and one and one-half bounded models are developed using dichotomous choice contingent valuation experiments. Our results indicate that average willingness to pay values range from 75.43 to 78.51 cents per pound while average willingness to accept values range from 69.49 to 81.63 cents per pound of irradiated ground beef.

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File URL: http://purl.umn.edu/24995
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Paper provided by European Association of Agricultural Economists in its series 84th Seminar, February 8-11, 2004, Zeist, The Netherlands with number 24995.

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Date of creation: 2004
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Handle: RePEc:ags:eaae84:24995
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  1. Cooper Joseph C., 1993. "Optimal Bid Selection for Dichotomous Choice Contingent Valuation Surveys," Journal of Environmental Economics and Management, Elsevier, vol. 24(1), pages 25-40, January.
  2. Trudy Ann Cameron & John Quiggin, 1992. "Estimation Using Contingent Valuation Data From a "Dichotomous Choice with Follow-Up" Questionnaire," UCLA Economics Working Papers 653, UCLA Department of Economics.
  3. Horowitz, John K. & McConnell, Kenneth E., 2002. "A Review of WTA/WTP Studies," Journal of Environmental Economics and Management, Elsevier, vol. 44(3), pages 426-447, November.
  4. Shogren, Jason F. & Seung Y. Shin & Dermot J. Hayes & James B. Kliebenstein, 1994. "Resolving Differences in Willingness to Pay and Willingness to Accept," American Economic Review, American Economic Association, vol. 84(1), pages 255-70, March.
  5. Hayes, Dermot J. & Shogren, Jason F. & Shin, Seung Youll & Kliebenstein, James, 1995. "Valuing Food Safety in Experimental Auction Markets," Staff General Research Papers 835, Iowa State University, Department of Economics.
  6. Alew, Wipon & Nayga, Rodolfo M., Jr. & Nichols, John P., 2003. "The Promise of Food Irradiation: Will Consumers Accept It?," Choices, Agricultural and Applied Economics Association, vol. 18(3).
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