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Consumer Preferences for Natural Beef

Author

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  • Syrengelas, Konstantinos
  • Lewis, Karen Elizabeth
  • Grebitus, Carola
  • Nayga, Rodolfo M. Jr

Abstract

The FDA received petitions to more clearly define the content of the natural label or even prohibit its use. Against this background, we conducted an online choice experiment to determine consumer preferences for boneless USDA Choice ribeye steaks. We also determined if providing consumers with information regarding the legal definition of natural had an impact on consumer preferences. Results indicate that natural labeling has a positive impact on consumer utility when consumers were not aware of the definition of natural; this impact was not found when consumers were informed of the definition of natural.

Suggested Citation

  • Syrengelas, Konstantinos & Lewis, Karen Elizabeth & Grebitus, Carola & Nayga, Rodolfo M. Jr, 2017. "Consumer Preferences for Natural Beef," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 251926, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea17:251926
    DOI: 10.22004/ag.econ.251926
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    References listed on IDEAS

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    1. Karen E. Lewis & Carola Grebitus & Gregory Colson & Wuyang Hu, 2017. "German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes," Journal of Agricultural Economics, Wiley Blackwell, vol. 68(2), pages 451-470, June.
    2. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
    3. Jayson L. Lusk & John A. Fox & Ted C. Schroeder & James Mintert & Mohammad Koohmaraie, 2001. "In-Store Valuation of Steak Tenderness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 539-550.
    4. Glynn T. Tonsor & Ted C. Schroeder & Joost M. E. Pennings & James Mintert, 2009. "Consumer Valuations of Beef Steak Food Safety Enhancement in Canada, Japan, Mexico, and the United States," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 395-416, September.
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    Cited by:

    1. Kofi Britwum & Amalia Yiannaka, 2019. "Labeling food safety attributes: to inform or not to inform?," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-21, December.
    2. Rigot-Müller, Patrick, 2018. "Analysing the heavy goods vehicle “écotaxe” in France: Why did a promising idea fail in implementation?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 147-173.
    3. Ray, Susweta & Giannakas, Konstantinos, 2021. "Market and Welfare Analysis of Excess Information in Food Claims," 2021 Annual Meeting, August 1-3, Austin, Texas 313999, Agricultural and Applied Economics Association.
    4. Kelvin Balcombe & Dylan Bradley & Iain Fraser, 2020. "The Economic Analysis of Consumer Attitudes Towards Food Produced Using Prohibited Production Methods: Do Consumers Really Care?," Studies in Economics 2004, School of Economics, University of Kent.
    5. Tatiana Drugova & Kynda R. Curtis & Sherzod B. Akhundjanov, 2020. "Are multiple labels on food products beneficial or simply ignored?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 411-427, December.
    6. de Jong, Gerben & Behrens, Christiaan & van Ommeren, Jos, 2019. "Airline loyalty (programs) across borders: A geographic discontinuity approach," International Journal of Industrial Organization, Elsevier, vol. 62(C), pages 251-272.

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    Keywords

    Agricultural and Food Policy; Consumer/Household Economics; Marketing;
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