Not in my body: BGH and the rise of organic milk
The advent of rBGH (recombinant bovinegrowth hormone) has spurred the establishment of anorganic milk industry. The food systems/commoditychain analytical framework cannot fully explain therise of this new food. An adequate understanding ofthe consumer's role in the food system/commodity chainrequires more attention to consumption as a form ofpolitics. One way to do this is to look at thepolitics of other new social movements, especiallythose contesting mainstream notions of risk. From thisapproach, organic milk consumption challenges rBGHfrom a ``Not-in-my-Body'' or ``NIMB'' politics of refusal,similar to the political refusal of neighborhoodresidents in ``Not-in-My-Backyard'' or ``NIMBY''environmental movements. The NIMB form of politics isnot a social movement of politically consciousconsumers, yet it is still a political activity inwhich consumers participate in the formation of theindustry through a process of ``reflexive consumption.''An analysis of producer-consumer discourse on milkcartons reveals the nature of this political formation. Copyright Kluwer Academic Publishers 2000
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 17 (2000)
Issue (Month): 3 (September)
|Contact details of provider:|| Web page: http://www.springer.com|
Web page: https://afhvs.wildapricot.org/
|Order Information:||Web: http://www.springer.com/economics/journal/10460|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- T Marsden & N Wrigley, 1995.
"Regulation, Retailing, and Consumption,"
Environment and Planning A,
, vol. 27(12), pages 1899-1912, December.
- T Marsden & N Wrigley, 1995. "Regulation, retailing, and consumption," Environment and Planning A, Pion Ltd, London, vol. 27(12), pages 1899-1912, December.
- Manchester, Alden C. & Blayney, Donald P., 1997. "Structure of Dairy Markets: Past, Present, Future," Agricultural Economics Reports 33929, United States Department of Agriculture, Economic Research Service.
- T K Marsden & A Arce, 1995. "Constructing Quality: Emerging Food Networks in the Rural Transition," Environment and Planning A, , vol. 27(8), pages 1261-1279, August. Full references (including those not matched with items on IDEAS)