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Not in my body: BGH and the rise of organic milk

  • E. DuPuis

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    The advent of rBGH (recombinant bovinegrowth hormone) has spurred the establishment of anorganic milk industry. The food systems/commoditychain analytical framework cannot fully explain therise of this new food. An adequate understanding ofthe consumer's role in the food system/commodity chainrequires more attention to consumption as a form ofpolitics. One way to do this is to look at thepolitics of other new social movements, especiallythose contesting mainstream notions of risk. From thisapproach, organic milk consumption challenges rBGHfrom a ``Not-in-my-Body'' or ``NIMB'' politics of refusal,similar to the political refusal of neighborhoodresidents in ``Not-in-My-Backyard'' or ``NIMBY''environmental movements. The NIMB form of politics isnot a social movement of politically consciousconsumers, yet it is still a political activity inwhich consumers participate in the formation of theindustry through a process of ``reflexive consumption.''An analysis of producer-consumer discourse on milkcartons reveals the nature of this political formation. Copyright Kluwer Academic Publishers 2000

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    File URL: http://hdl.handle.net/10.1023/A:1007604704026
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    Article provided by Springer in its journal Agriculture and Human Values.

    Volume (Year): 17 (2000)
    Issue (Month): 3 (September)
    Pages: 285-295

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    Handle: RePEc:spr:agrhuv:v:17:y:2000:i:3:p:285-295
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    1. T Marsden & N Wrigley, 1995. "Regulation, retailing, and consumption," Environment and Planning A, Pion Ltd, London, vol. 27(12), pages 1899-1912, December.
    2. Manchester, Alden C. & Blayney, Donald P., 1997. "Structure of Dairy Markets: Past, Present, Future," Agricultural Economics Reports 33929, United States Department of Agriculture, Economic Research Service.
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