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Comparing Consumer's WIllingness to Pay for Conventional, Non-Certified Organic and Organic Milk from Small and Large Farms

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  • Schott, Lenna
  • Bernard, John

Abstract

Considering local milk, data from auction experiments was used to determine whether farm size affects consumer willingness to pay (WTP) for conventional, non-certified organic, and organic versions. Tobit models including socio-demographics and variables from the theory of planned behavior were used to examine WTP for each. While farm size was insignificant for each type, WTP for large farm non-certified organic was not higher than small farm conventional. Further, WTP for small farm non-certified organic was not significantly less than large farm organic. Small farms could potentially use these differences in attempts to compete with large farms.

Suggested Citation

  • Schott, Lenna & Bernard, John, 2015. "Comparing Consumer's WIllingness to Pay for Conventional, Non-Certified Organic and Organic Milk from Small and Large Farms," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-20, November.
    • Handle: RePEc:ags:jlofdr:212998
    DOI: 10.22004/ag.econ.212998
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    Cited by:

    1. Wang, L., 2018. "Willingness to Pay for Certified Fresh Fruits in China: A Double-Hurdle Approach," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277413, International Association of Agricultural Economists.
    2. Lijia Wang & Jianhua Wang & Xuexi Huo, 2019. "Consumer’s Willingness to Pay a Premium for Organic Fruits in China: A Double-Hurdle Analysis," IJERPH, MDPI, vol. 16(1), pages 1-14, January.
    3. DeLong, Karen L. & Jensen, Kimberly L. & Upendram, Sreedhar & Eckelkamp, Elizabeth, . "Consumer Preferences for Tennessee Milk," Journal of Food Distribution Research, Food Distribution Research Society, vol. 51(2).
    4. Diana Maria Ilie & Georgiana-Raluca Lădaru & Maria Claudia Diaconeasa & Mirela Stoian, 2021. "Consumer Choice for Milk and Dairy in Romania: Does Income Really Have an Influence?," Sustainability, MDPI, vol. 13(21), pages 1-17, November.
    5. Elijah Wolfe & Michael Popp & Claudia Bazzani & Rodolfo M. Nayga & Diana Danforth & Jennie Popp & Pengyin Chen & Han†Seok Seo, 2018. "Consumers’ willingness to pay for edamame with a genetically modified label," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 283-299, March.

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