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Consumer perceptions of organic foods in Bangkok, Thailand

Author

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  • Roitner-Schobesberger, Birgit
  • Darnhofer, Ika
  • Somsook, Suthichai
  • Vogl, Christian R.

Abstract

In response to food scares related to high levels of pesticide residues sometimes found on vegetables and fruits, consumers in Thailand increasingly demand 'safe' foods. This has resulted in a number of initiatives and labels indicating 'pesticide safe' vegetables. However, the pesticide-residue problem has proved enduring. This opens a market opportunity for organic foods, which are produced entirely without using synthetic chemicals. As little is known on consumer perception of organic foods in Thailand, a survey was conducted in Bangkok. More than a third of the 848 respondents reported having purchased organic vegetables or fruits in the past. The main reasons for purchasing organic products are that consumers expect them to be healthier, that organic products are environmentally friendly. The respondents who have bought organic vegetables tend to be older, have a higher education level and a higher family income than those who have not bought them. The main barrier to increasing the market share of organic vegetables is that consumers do not clearly differentiate between the various 'pesticide safe' labels and the organic labels. Informing consumers about unique characteristics of organic production methods, the strict inspection and required third party certification might be a promising strategy to develop the market for organic vegetables in Thailand's urban centers.

Suggested Citation

  • Roitner-Schobesberger, Birgit & Darnhofer, Ika & Somsook, Suthichai & Vogl, Christian R., 2008. "Consumer perceptions of organic foods in Bangkok, Thailand," Food Policy, Elsevier, vol. 33(2), pages 112-121, April.
  • Handle: RePEc:eee:jfpoli:v:33:y:2008:i:2:p:112-121
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    References listed on IDEAS

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    1. Barrett, H. R. & Browne, A. W. & Harris, P. J. C. & Cadoret, K., 2002. "Organic certification and the UK market: organic imports from developing countries," Food Policy, Elsevier, vol. 27(4), pages 301-318, August.
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    Cited by:

    1. Schott, Lenna & Bernard, John, 2015. "Comparing Consumer's WIllingness to Pay for Conventional, Non-Certified Organic and Organic Milk from Small and Large Farms," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), November.
    2. Díaz Donate, Mónica & Bernabéu Cañete, Rodolfo, 2012. "Consumer attitudes to organic foods. A Spanish case study/Actitud del consumidor hacia los alimentos orgánicos. Estudio del caso español," Estudios de Economía Aplicada, Estudios de Economía Aplicada, vol. 30, pages 755(20)-755, Agosto.
    3. Schreinemachers, Pepijn & Tipraqsa, Prasnee, 2012. "Agricultural pesticides and land use intensification in high, middle and low income countries," Food Policy, Elsevier, vol. 37(6), pages 616-626.
    4. repec:eee:joreco:v:38:y:2017:i:c:p:157-165 is not listed on IDEAS
    5. Krittinee Nuttavuthisit & John Thøgersen, 2017. "The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food," Journal of Business Ethics, Springer, vol. 140(2), pages 323-337, January.
    6. Kersting, Sarah & Wollni, Meike, 2012. "New institutional arrangements and standard adoption: Evidence from small-scale fruit and vegetable farmers in Thailand," Food Policy, Elsevier, vol. 37(4), pages 452-462.
    7. Probst, Lorenz & Houedjofonon, Elysée & Ayerakwa, Hayford Mensah & Haas, Rainer, 2012. "Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three West African cities," Food Policy, Elsevier, vol. 37(3), pages 296-308.
    8. Vega-Zamora, Manuela & Parras-Rosa, Manuel & Murgado-Armenteros, Eva María & Torres-Ruiz, Francisco José, 2013. "A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 16(4).
    9. Sarah, Kersting & Meike, Wollni, 2012. "New institutional arrangements and standard adoption: Evidence from small-scale fruit and vegetable farmers in Thailand," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 123537, International Association of Agricultural Economists.
    10. repec:gam:jsusta:v:9:y:2017:i:8:p:1450-:d:108505 is not listed on IDEAS
    11. Mozas-Moral, Adoración & Bernal-Jurado, Enrique & Medina-Viruel, Miguel Jesús & Fernández-Uclés, Domingo, 2016. "Factors for success in online social networks: An fsQCA approach," Journal of Business Research, Elsevier, vol. 69(11), pages 5261-5264.
    12. Yu, Xiaohua & Gao, Zhifeng & Zeng, Yinchu, 2014. "Willingness to pay for the “Green Food” in China," Food Policy, Elsevier, vol. 45(C), pages 80-87.
    13. Marina Jeger & Marija Ham & Vjekoslav Leko, 2014. "Attitudes Toward Green Food Purchase Among Students: Evidence From Eastern Croatia," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 3, pages 354-363.
    14. repec:gam:jsusta:v:10:y:2018:i:2:p:461-:d:131106 is not listed on IDEAS

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