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Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia

Author

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  • Kuhar, Ales
  • Juvancic, Luka

Abstract

A country-vide survey related to purchasing behaviour of organic and integrated fruit and vegetables has been prepared for Slovenia. An ordered probit model of consumer choice was developed on the basis of survey results to quantify various determinants of purchase frequency for organically and integrally produced fruit and vegetables. Results show that purchase of analysed produce is most significantly influenced by their availability in retail outlets, followed by consumers’ income, health and environmental considerations, and visual attractiveness of products. Demand for organically and integrally produced fruit and vegetables could be further stimulated by targeted knowledge and awareness raising actions.

Suggested Citation

  • Kuhar, Ales & Juvancic, Luka, 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), June.
  • Handle: RePEc:ags:aergaa:118865
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    References listed on IDEAS

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    Cited by:

    1. Rodriguez, Elsa M.M. & Lupin, Beatriz & Gonzalez, Julia, 2015. "Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers," 2015 Conference, August 9-14, 2015, Milan, Italy 212288, International Association of Agricultural Economists.
    2. VukasoviÄ , Tina, 2015. "Attitudes towards organic fruits and vegetables," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 16(1), January.
    3. Kasteridis, Panagiotis & Yen, Steven, 2012. "U.S. demand for organic and conventional vegetables: a Bayesian censored system approach," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 56(3), September.
    4. Rodríguez, Elsa Mirta M. & Lupín, Beatriz & González, Julia, 2015. "Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers," Nülan. Deposited Documents 2301, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.

    More about this item

    Keywords

    consumer behaviour; fruit and vegetable; organic food; integrated agricultural production; ordered probit model; Slovenia; Consumer/Household Economics; Marketing; Q13;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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