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Willingness to pay for a differentiated potato applying a choice modelling experiment by socioeconomics levels of Argentinean consumers

Listed author(s):
  • Rodríguez, Elsa Mirta M.
  • Lupín, Beatriz
  • González, Julia
Registered author(s):

    Choice Modelling surveying was applied to assess the importance of attributes and willingness to pay for a fresh potato produced with a low environmental impact production system.Among the stated preference methods, this is the most used to study consumer preferences for attributes of goods with little or no market share. We interviewed 402 individuals, aged 18, in super / hypermarkets and grocery stores. Four different attributes of potato: price, agrochemicals content, cooking quality and treatment were selected according to previous research carried out by the authors. For this purpose, a Conditional Logistic Model (McFadden, 1973) was applied. On the average, ceteris paribus, the full sample participants were willing to pay between US$ 0.60 and US$ 0.49 more per 1 kg of potatoes with low agrochemical content. Related to good cooking quality attributes, participants were willing to pay between US$ 0.31 and US$ 0.25 more per 1 kg of potatoes having this attribute.

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    File URL: http://nulan.mdp.edu.ar/2301/1/rodriguez.etal.2015.pdf
    File Function: info:eu-repo/semantics/publishedVersion
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    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 2301.

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    Date of creation: Aug 2015
    Handle: RePEc:nmp:nuland:2301
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    1. Kuhar, Ales & Juvancic, Luka, 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), June.
    2. Batte, Marvin T. & Hooker, Neal H. & Haab, Timothy C. & Beaverson, Jeremy, 2007. "Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products," Food Policy, Elsevier, vol. 32(2), pages 145-159, April.
    3. Hoyos, David, 2010. "The state of the art of environmental valuation with discrete choice experiments," Ecological Economics, Elsevier, vol. 69(8), pages 1595-1603, June.
    4. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, March.
    5. Boccaletti, Stefano & Nardella, Michele, 2000. "Consumer Willingness To Pay For Pesticide-Free Fresh Fruit And Vegetables In Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 3(03).
    6. Mercade, Lluc & Gil, Jose Maria & Kallas, Zein & Serra, Jordi, 2009. "A choice experiment method to assess vegetables producers’ preferences for crop insurance," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58090, European Association of Agricultural Economists.
    7. Elsa M. Rodrìguez & Beatriz Lupìn & Victoria Lacaze, 2012. "Factors Affecting the frequency of fresh potatoes’ purchasing: An urban study case in Argentina," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 14(2), pages 139-152.
    8. Kuhar, Ales & Juvancic, L., 2010. "Determinants of purchasing behaviour for organic and integrated fruits and vegetables in Slovenia," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 11(2), June.
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