Factors affecting the frequency of fresh potatoes' purchasing: an urban study case in Argentina
When purchasing food, consumers make their choices by comparing prices and qualities. As a wide and subjective notion, food quality deals with different kinds of attributes. They could be either verified by consumers or not before or after purchasing food e.g., colour, taste/flavor, nutritional facts, added substances during the productive processes, risks perceptions, and retail channel preferences. The aim of this research is to examine consumers' preferences for fresh potatoes quality attributes and also to identify those factors associated to purchases of potato of better quality. Data come from a household survey conducted in Mar del Plata city, Argentina, in June 2009. A representative sample of the population included 500 randomly selected households. Related to potato nutrients, 50% of the sample mentioned at least one nutrient (carbohydrates 83%, vitamins 24%, potassium 16%, and fibre 12%). Households with many members have a higher probability to consume fresh potato more frequently than smaller households, and older respondents consume fresh potato more frequently than younger individuals. Households considering potato as a relevant component of a balanced diet are likely to consume fresh potatoes more frequently than households that did not emphasized the role of this product in their meals. Consumer perception about the relationship between price and quality showed that the higher educational level, the lower the number of respondents who declared that the price is a trustful sign of quality. Finally, when asked about willingness-to-pay for fresh potatoes of better quality, 34% of households were willing to pay a premium of 0.13 US$/kg and 19% were willing to pay a price premium of 0.26 US$/kg.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
|Date of creation:||2012|
|Date of revision:|
|Publication status:||Published in ECONOMIA AGRO-ALIMENTARE, 14(2), 2012, pp. 139-152|
|Contact details of provider:|| Postal: |
Phone: +54 (223) 474-9696
Web page: http://eco.mdp.edu.ar
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:nmp:nuland:1885. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cristian Merlino S.)
If references are entirely missing, you can add them using this form.