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Barrières et motivations pour la consommation des produits de la mode éthique en France

  • Mohamed Akli Achabou
  • Adel Rink

Les consommateurs dans les pays développés se montrent de plus en plus concernés par les questions éthiques. Pour répondre à leurs demandes, la quantité de produits responsables mise sur le marché n’a cessé d’augmenter ces dernières années. Si certains produits rencontrent un grand succès auprès des consommateurs, l’exemple des produits alimentaires biologiques, d’autres en revanche trouvent difficilement des débouchés, c’est le cas des produits de la mode éthique. L’objectif principal de cet article est de mettre en évidences les principales barrières qui empêchent la valorisation des produits issus de cette mode. Une enquête quantitative menée auprès de consommateurs français a montré que ces derniers n’achètent pas ces produits parce qu’ils ne connaissent pas leur existence ou parce qu’ils ne sont pas intéressés. Pour certains consommateurs, c’est plutôt la qualité ou le style de ces produits qui sont remis en cause.

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Paper provided by Department of Research, Ipag Business School in its series Working Papers with number 2014-138.

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Length: 15 pages
Date of creation: 25 Feb 2014
Date of revision:
Handle: RePEc:ipg:wpaper:2014-138
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  1. Gilles Grolleau & Julie A. Caswell, 2005. "Interaction Between Food Attributes in Markets: The Case of Environmental Labeling," Working Papers 2005-5, University of Massachusetts Amherst, Department of Resource Economics.
  2. Brécard, Dorothée & Hlaimi, Boubaker & Lucas, Sterenn & Perraudeau, Yves & Salladarré, Frédéric, 2009. "Determinants of demand for green products: An application to eco-label demand for fish in Europe," Ecological Economics, Elsevier, vol. 69(1), pages 115-125, November.
  3. Gilles Grolleau & Lisette Ibanez & Naoufel Mzoughi, 2009. "Too much of a good thing ? Why altruism can harm the environment," Working Papers 27385, Institut National de la Recherche Agronomique, France.
  4. Nagurney, Anna & Yu, Min, 2012. "Sustainable fashion supply chain management under oligopolistic competition and brand differentiation," International Journal of Production Economics, Elsevier, vol. 135(2), pages 532-540.
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  7. Rick Harbaugh & John W. Maxwell & Beatrice Roussillon, 2011. "Label Confusion: The Groucho Effect of Uncertain Standards," Management Science, INFORMS, vol. 57(9), pages 1512-1527, February.
  8. Gunne Grankvist & Ulf Dahlstrand & Anders Biel, 2004. "The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels," Journal of Consumer Policy, Springer, vol. 27(2), pages 213-230, June.
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