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Brand influence on consumer preference for environmental labels

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  • Mohamed Akli Achabou

Abstract

This research explores the relevance of the strategic choice of Nespresso to opt for an environmental self-declaration in a context of increasing scepticism of the consumers to ecolabells, particularly those established by companies. To reach this goal, a

Suggested Citation

  • Mohamed Akli Achabou, 2014. "Brand influence on consumer preference for environmental labels," Working Papers 2014-139, Department of Research, Ipag Business School.
    • Handle: RePEc:ipg:wpaper:2014-139
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    File URL: https://faculty-research.ipag.edu/wp-content/uploads/recherche/WP/IPAG_WP_2014_139.pdf
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    14. Baudier, Patricia & Ammi, Chantal & Hikkerova, Lubica, 2022. "Impact of advertising on users’ perceptions regarding the Internet of things," Journal of Business Research, Elsevier, vol. 141(C), pages 355-366.

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    Keywords

    eco-certification; brand; consumer preference; conjoint analysis method.;
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