L'étiquetage environnemental des produits en magasin
The French Government is considering setting up a system of products' environmental labelling directly into the stores. The aim is to inform consumers about the consequences of their consumptions onto the environment, in order to guide their purchases toward the environmental friendly products. This article presents the results of an exploratory study showing how products' environmental labelling could influence consumers' purchase intentions. Results lead to a conceptual framework favourable to environmental labelling. This framework appeals for further research.
|Date of creation:||2009|
|Publication status:||Published in Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2009, 221 (1/5), pp.63-83|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00443094|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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