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L'étiquetage environnemental des produits en magasin


  • Yohan Bernard

    () (CReGO - Centre de Recherche en Gestion des Organisations - UFC - Université de Franche-Comté - UB - Université de Bourgogne)


The French Government is considering setting up a system of products' environmental labelling directly into the stores. The aim is to inform consumers about the consequences of their consumptions onto the environment, in order to guide their purchases toward the environmental friendly products. This article presents the results of an exploratory study showing how products' environmental labelling could influence consumers' purchase intentions. Results lead to a conceptual framework favourable to environmental labelling. This framework appeals for further research.

Suggested Citation

  • Yohan Bernard, 2009. "L'étiquetage environnemental des produits en magasin," Post-Print hal-00443094, HAL.
  • Handle: RePEc:hal:journl:hal-00443094
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    Cited by:

    1. Mohamed Akli Achabou, 2014. "Brand influence on consumer preference for environmental labels," Working Papers 2014-139, Department of Research, Ipag Business School.


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