L'étiquetage environnemental des produits en magasin
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- Mohamed Akli Achabou, 2014. "Brand influence on consumer preference for environmental labels," Working Papers 2014-139, Department of Research, Ipag Business School.
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Keywordsethics; environmental labelling; perceived moral intensity; socially responsible consumption; intensité éthique perçue; éthique; étiquetage environnemental; consommation socialement responsable;
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