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L'étiquetage environnemental des produits en magasin

  • Yohan Bernard


    (LEG - Laboratoire d'Economie et de Gestion - CNRS : UMR5118 - Université de Bourgogne)

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    Le gouvernement français envisage de mettre en place un système d'étiquetage environnemental des produits dans les points de vente. L'objectif est d'informer les consommateurs sur les conséquences de leurs consommations afin d'orienter leurs choix vers les produits les plus respectueux de l'environnement. Cet article présente les résultats d'une étude exploratoire qui montre comment l'étiquetage environnemental des produits pourrait avoir un effet sur les intentions d'achat des consommateurs. Les résultats débouchent sur un modèle théorique favorable à un tel système, mais dont la validité devra être établie par des recherches ultérieures.

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    Paper provided by HAL in its series Post-Print with number hal-00443094.

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    Date of creation: 2009
    Date of revision:
    Publication status: Published, Revue Française du Marketing, 2009, 221, 1/5, 63-83
    Handle: RePEc:hal:journl:hal-00443094
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