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Consumer Attitudes toward GM Food and Pesticide Residues in India

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  • Vijesh V. Krishna
  • Matin Qaim

Abstract

Bacillus thuringiensis (Bt) vegetables will likely be commercialized in India soon. The technology could reduce pesticide residues in foods. Yet it is unclear whether consumers will appreciate this health advantage, or whether potential GM crop risks will dominate their attitudes. Using contingent valuation methods and a sample of urban households, we find that almost 60% of consumers would purchase Bt vegetables at current conventional vegetable prices, indicating a high acceptance level. The rest would purchase at a certain price discount. Strikingly, the required discount increases for people particularly concerned about pesticide residues, demonstrating that risk-averse consumers do not easily offset technology benefits against perceived risks. Copyright 2008, Oxford University Press.

Suggested Citation

  • Vijesh V. Krishna & Matin Qaim, 2008. "Consumer Attitudes toward GM Food and Pesticide Residues in India," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(2), pages 233-251.
  • Handle: RePEc:oup:revage:v:30:y:2008:i:2:p:233-251
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    Cited by:

    1. von Meyer-Höfer, Marie & Spiller, Achim, 2014. "“Sustainability” a semi-globalisable concept for international food marketing - Consumer expectations regarding sustainable food – An explorative survey in industrialised and emerging countries," Discussion Papers 182513, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    2. Birol, Ekin & Roy, Devesh & Torero, Maximo, 2010. "How safe is my food?: Assessing the effect of information and credible certification on consumer demand for food safety in developing countries," IFPRI discussion papers 1029, International Food Policy Research Institute (IFPRI).
    3. Anyam, Osemeke E. & Fashogbon, Ayodele E. & Oni, Omobowale A., 2013. "Consumers’Willingness to Pay for Safety Attributes of Bread in Lagos Metropolis, Nigeria," 2013 AAAE Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 161630, African Association of Agricultural Economists (AAAE).
    4. Saunders, Caroline & Guenther, Meike & Tait, Peter & Saunders, John, 2013. "Consumer attitudes and willingness to pay for attributes of food, in particular from New Zealand," 2013 Conference (57th), February 5-8, 2013, Sydney, Australia 158378, Australian Agricultural and Resource Economics Society.
    5. Bansal, Sangeeta & Gruère, Guillaume P., 2012. "Implications of mandatory labeling of GM food in India: Evidence from the supply side," Food Policy, Elsevier, vol. 37(4), pages 467-472.
    6. Lagerkvist, Carl Johan & Hess, Sebastian & Okello, Julius & Hansson, Helena & Karanja, Nancy, 2013. "Food health risk perceptions among consumers, farmers, and traders of leafy vegetables in Nairobi," Food Policy, Elsevier, vol. 38(C), pages 92-104.
    7. Kikulwe, Enoch & Birol, Ekin & Wesseler, Justus & Falck-Zepeda, José, 2009. "A latent class approach to investigating consumer demand for genetically modified staple food in a developing country: The case of GM bananas in Uganda," IFPRI discussion papers 938, International Food Policy Research Institute (IFPRI).
    8. repec:eee:jfpoli:v:69:y:2017:i:c:p:25-34 is not listed on IDEAS
    9. Shew, Aaron M. & Nalley, Lawton L. & Danforth, Diana M. & Dixon, Bruce L. & Nayga, Rodolpho M. Jr & Delwaide, Anne-Cecile, 2015. "Are all GMO’s the same? Consumer acceptance of cisgenic rice in India," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 204869, Agricultural and Applied Economics Association;Western Agricultural Economics Association.
    10. Ngigi, Marther W. & Okello, Julius Juma & Lagerkvist, Carl Johan & Karanja, Nancy & Mburu, John G., 2010. "Assessment of developing-country urban consumers’ willingness to pay for quality of leafy vegetables: The case of middle and high income consumers in Nairobi, Kenya," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96191, African Association of Agricultural Economists (AAAE);Agricultural Economics Association of South Africa (AEASA).
    11. Rim Lassoued & Konstantinos Giannakas, 2010. "Economic Effects of the Consumer-oriented Genetically Modified Products in Markets with a Labelling Regime," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(3), pages 499-526.
    12. Lagerkvist, Carl Johan & Hess, Sebastian & Ngigi, Marther W. & Okello, Julius Juma, 2011. "Consumers’ Willingness to Pay for Food Safety in Nairobi: The Case of Fresh Vegetables," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114409, European Association of Agricultural Economists.
    13. Nielsen, Thea, 2012. "How do Concerns about Pesticides Impact Consumer Willingness to Buy Genetically Modified French Fries in Germany? Results from a Purchasing Experiment," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144986, International European Forum on Innovation and System Dynamics in Food Networks.
    14. Saunders, Caroline & Guenther, Meike & Tait, Peter & Saunders, John, 2013. "Assessing consumer preferences and willingness to pay for NZ food attributes in China, India and the UK," 87th Annual Conference, April 8-10, 2013, Warwick University, Coventry, UK 158381, Agricultural Economics Society.
    15. von Meyer-Höfer, Marie & Juarez Tijerino, Andrea Maria & Spiller, Achim, 2015. "Sustainable food consumption in China and India," Discussion Papers 198718, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    16. Meyer-Höfer, Marie von & Spiller, Achim, 2015. ""Sustainability" a semi-globalisable concept for international food marketing: Consumer expectations regarding sustainable food," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202747, European Association of Agricultural Economists.
    17. Saunders, Caroline & Guenther, Meike & Tait, Peter & John, Saunders, 2013. "Consumer attitudes towards and willingness to pay for NZ food attributes in the UK, China and India and the impact on NZ producer returns," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 160561, New Zealand Agricultural and Resource Economics Society.
    18. Devesh Roy & Ekin Birol & Katharina Deffner & Bhushana Karandikar, 2010. "Developing Country Consumers’ Demand for Food Safety and Quality: Is Mumbai Ready for Certified and Organic Fruits?," Chapters,in: Choice Experiments in Developing Countries, chapter 15 Edward Elgar Publishing.
    19. Saunders, Caroline & Tait, Peter & Guenther, Meike & Dalziel, P.C., 2015. "Consumer preferences in developing and developed country markets of relevance to New Zealand exporters," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202722, European Association of Agricultural Economists.
    20. Sidali, Katia Laura & Spiller, Achim & von Meyer-Hofer, Marie, 2016. "Consumer Expectations Regarding Sustainable Food: Insights from Developed and Emerging Markets," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 19(3).
    21. Carolina González & Nancy Johnson & Matin Qaim, 2009. "Consumer Acceptance of Second-Generation GM Foods: The Case of Biofortified Cassava in the North-east of Brazil," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 604-624.
    22. Shew, Aaron M. & Nalley, Lawton L., 2015. "Indian Acceptance of Cisgenic Rice: Are all GMOs the same?," GMCC-15: Seventh GMCC, November 17-20, 2015, Amsterdam, the Netherlands 211492, International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains (GMCC).
    23. Tait, Dr Peter & Saunders, Prof Caroline & Guenther, Meike & Rutherford, Paul, 2013. "Valuing environmental sustainability attributes of food products in India and China: decomposing the value of New Zealand’s ‘Clean-Green’ brand," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 187036, New Zealand Agricultural and Resource Economics Society.
    24. Fernandez-Cornejo, Jorge & Livingston, Michael J. & Mitchell, Lorraine & Wechsler, Seth, 2014. "Genetically Engineered Crops in the United States," Economic Research Report 164263, United States Department of Agriculture, Economic Research Service.

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