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Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation

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  • Garbarino, Ellen
  • Strahilevitz, Michal

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  • Garbarino, Ellen & Strahilevitz, Michal, 2004. "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation," Journal of Business Research, Elsevier, vol. 57(7), pages 768-775, July.
    • Handle: RePEc:eee:jbrese:v:57:y:2004:i:7:p:768-775
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    References listed on IDEAS

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    1. White, J. Dennis & Truly, Elise L., 1989. "Price--quality integration in warranty evaluation a preliminary test of alternative models of risk assessment," Journal of Business Research, Elsevier, vol. 19(2), pages 109-125, September.
    2. Shimp, Terence A & Bearden, William O, 1982. "Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(1), pages 38-46, June.
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