IDEAS home Printed from https://ideas.repec.org/a/eee/jomega/v31y2003i5p349-363.html
   My bibliography  Save this article

Assessing the consumer decision process in the digital marketplace

Author

Listed:
  • Teo, Thompson S. H.
  • Yeong, Yon Ding

Abstract

This research focuses on the consumer decision process in the context of the online shopping environment in Singapore. An Internet survey was implemented and 1133 responses were received. Using structural equation modeling, our findings show that perceived risk has a negative relationship with consumers' overall evaluation of the deal, and overall evaluation of the deal has a positive relationship with consumers' willingness to buy online. In addition, there is a positive relationship between perceived benefits of search and overall deal evaluation. The implications of the above results are discussed and suggestions for future research are also proposed.

Suggested Citation

  • Teo, Thompson S. H. & Yeong, Yon Ding, 2003. "Assessing the consumer decision process in the digital marketplace," Omega, Elsevier, vol. 31(5), pages 349-363, October.
  • Handle: RePEc:eee:jomega:v:31:y:2003:i:5:p:349-363
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0305-0483(03)00055-0
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bell, David R & Bucklin, Randolph E, 1999. " The Role of Internal Reference Points in the Category Purchase Decision," Journal of Consumer Research, Oxford University Press, vol. 26(2), pages 128-143, September.
    2. Mobley, Mary F & Bearden, William O & Teel, Jesse E, 1988. " An Investigation of Individual Responses to Tensile Price Claims," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 273-279, September.
    3. Urbany, Joel E & Bearden, William O & Weilbaker, Dan C, 1988. " The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search," Journal of Consumer Research, Oxford University Press, vol. 15(1), pages 95-110, June.
    4. Srinivasan, Narasimhan & Ratchford, Brian T, 1991. " An Empirical Test of a Model of External Search for Automobiles," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 233-242, September.
    5. Shimp, Terence A & Bearden, William O, 1982. " Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions," Journal of Consumer Research, Oxford University Press, vol. 9(1), pages 38-46, June.
    6. Gerald Häubl & Valerie Trifts, 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, INFORMS, vol. 19(1), pages 4-21, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cao, XinYu & Mokhtarian, Patricia L, 2005. "The Intended and Actual Adoption of Online Purchasing: A Brief Review of Recent Literature," Institute of Transportation Studies, Working Paper Series qt45q5p1vb, Institute of Transportation Studies, UC Davis.
    2. Mauricio S. Featherman & Nick Hajli, 2016. "Self-Service Technologies and e-Services Risks in Social Commerce Era," Journal of Business Ethics, Springer, vol. 139(2), pages 251-269, December.
    3. repec:eee:touman:v:46:y:2015:i:c:p:64-79 is not listed on IDEAS
    4. Gebauer, Judith & Mahoney, Joseph T., 2013. "Joining Supply and Demand Conditions of IT Enabled Change: Toward an Economic Theory of Inter-firm Modulation," Working Papers 13-0100, University of Illinois at Urbana-Champaign, College of Business.
    5. Suleyman Ozarslan & P. Erhan Eren, 0. "MobileCDP: A mobile framework for the consumer decision process," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
    6. Teo, T. S. H. & Pok, Siau Heong, 2003. "Adoption of WAP-enabled mobile phones among Internet users," Omega, Elsevier, vol. 31(6), pages 483-498, December.
    7. Li, Yongjian & Xu, Lei & Li, Dahui, 2013. "Examining relationships between the return policy, product quality, and pricing strategy in online direct selling," International Journal of Production Economics, Elsevier, vol. 144(2), pages 451-460.
    8. Chinho Lin & Yu-Huei Wei, 2013. "Measurement of Disconfirmation in Online Purchasing Behavior," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management, ToKnowPress.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jomega:v:31:y:2003:i:5:p:349-363. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/375/description#description .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.