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Price--quality integration in warranty evaluation a preliminary test of alternative models of risk assessment

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  • White, J. Dennis
  • Truly, Elise L.

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  • White, J. Dennis & Truly, Elise L., 1989. "Price--quality integration in warranty evaluation a preliminary test of alternative models of risk assessment," Journal of Business Research, Elsevier, vol. 19(2), pages 109-125, September.
    • Handle: RePEc:eee:jbrese:v:19:y:1989:i:2:p:109-125
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    Cited by:

    1. Meents, S. & Verhagen, T. & Vlaar, P.W.L., 2011. "How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal," Serie Research Memoranda 0014, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    2. Garbarino, Ellen & Strahilevitz, Michal, 2004. "Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation," Journal of Business Research, Elsevier, vol. 57(7), pages 768-775, July.
    3. Jehn-Yih Wong & Sheng-Hshiung Tsaur & Chih-Hung Wang, 2008. "Should a lower-price service offer a full-satisfaction guarantee?," The Service Industries Journal, Taylor & Francis Journals, vol. 29(9), pages 1261-1272, January.
    4. Liu, Huan & Lobschat, Lara & Verhoef, Peter C. & Zhao, Hong, 2019. "App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 16-34.
    5. Compeau, Larry D. & Grewal, Dhruv & Monroe, Kent B., 1998. "Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality," Journal of Business Research, Elsevier, vol. 42(3), pages 295-308, July.
    6. Lassar, Walfried M. & Folkes, Valerie S. & Grewal, Dhruv & Costley, Carolyn, 1998. "Consumer Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies," Journal of Business Research, Elsevier, vol. 42(3), pages 265-270, July.
    7. Price, Lydia J. & Dawar, Niraj, 2002. "The joint effects of brands and warranties in signaling new product quality," Journal of Economic Psychology, Elsevier, vol. 23(2), pages 165-190, April.

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