Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality
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- Rao, Akshay R & Monroe, Kent B, 1988. " The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 253-64, September.
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- Rao, Akshay R & Bergen, Mark E, 1992. " Price Premium Variations as a Consequence of Buyers' Lack of Information," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 412-23, December.
- Oliver, Richard L, 1993. " Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, Oxford University Press, vol. 20(3), pages 418-30, December.
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