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Advancing conceptual-only articles in marketing

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  • Stephen L. Vargo

    (University of Hawaii at Manoa)

  • Kaisa Koskela-Huotari

    (Karlstad University)

Abstract

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Suggested Citation

  • Stephen L. Vargo & Kaisa Koskela-Huotari, 2020. "Advancing conceptual-only articles in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 1-5, June.
    • Handle: RePEc:spr:amsrev:v:10:y:2020:i:1:d:10.1007_s13162-020-00173-w
    DOI: 10.1007/s13162-020-00173-w
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    References listed on IDEAS

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    1. John Hulland, 2019. "In through the out door," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 1-3, January.
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    Citations

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    Cited by:

    1. Hornik, Jacob & Rachamim, Matti, 2023. "Justice for all: A marketing perspective and research agenda," Journal of Business Research, Elsevier, vol. 159(C).
    2. Vikram Kapoor & Russell Belk, 2022. "‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 196-215, December.
    3. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    4. Dejan Glavas & Gilles Grolleau & Naoufel Mzoughi, 2023. "Greening the greenwashers – How to push greenwashers towards more sustainable trajectories," Post-Print hal-03908838, HAL.
    5. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
    6. Gilles Grolleau & Naoufel Mzoughi & Qurat-Ul-Ain Talpur, 2023. "Emotional labour in the analysis of farm-based hospitality projects," Post-Print hal-04240587, HAL.
    7. Jack Coffin & Andreas Chatzidakis, 2021. "The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 40-59, June.
    8. Liliana L. Bove & Thomas W. Gruen, 2023. "Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 1-4, June.
    9. Atul Parvatiyar & Jagdish N. Sheth, 2021. "Toward an integrative theory of marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 432-445, December.
    10. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
    11. Terry Clark & Thomas Martin Key, 2021. "The methodologies of the marketing literature: mechanics, uses and craft," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 416-431, December.

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