Advancing conceptual-only articles in marketing

Citations

Cited by:

1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
2. Alexandra Kirkby & Carsten Baumgarth & Jörg Henseler, 2025. "Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice," Journal of Brand Management, Palgrave Macmillan, vol. 32(5), pages 385-399, September.
3. Jack Coffin & Andreas Chatzidakis, 2021. "The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 40-59, June.
4. Sergio Pardo-Jaramillo & Miguel I. Gómez & Andrés Muñoz-Villamizar & Álvaro Lleo-de-Nalda & Ignacio Osuna Soto, 2025. "Towards sustainable organizations through purpose-driven and customer-centric strategies," AMS Review, Springer;Academy of Marketing Science, vol. 15(1), pages 191-227, June.
5. Gilles Grolleau & Naoufel Mzoughi & Qurat-Ul-Ain Talpur, 2023. "Emotional labour in the analysis of farm-based hospitality projects," Post-Print hal-04240587, HAL.
6. Kendall Park & Steve Hoeffler & Kevin Lane Keller, 2023. "Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 277-296, December.
7. Fares Georges Khalil, 2025. "Beyond incrementalism: A regenerative learning model for sustainable marketing and service ecosystems," AMS Review, Springer;Academy of Marketing Science, vol. 15(1), pages 74-94, June.
8. Lena V. Bjørlo, 2024. "Freedom from interference: Decisional privacy as a dimension of consumer privacy online," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 12-36, June.
9. Atul Parvatiyar & Jagdish N. Sheth, 2021. "Toward an integrative theory of marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 432-445, December.
10. Zhang, Yachen & Moyle, Brent & Lohmann, Gui & de Oliveira, Renan Peres & Chang, Lu & Weaver, David, 2023. "A social identity perspective on dark tourism impacts," Annals of Tourism Research, Elsevier, vol. 103(C).
11. Terry Clark & Thomas Martin Key, 2021. "The methodologies of the marketing literature: mechanics, uses and craft," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 416-431, December.
12. Clark, Terry & Azab, Carol & Martin Key, Thomas, 2024. "Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt," Journal of Business Research, Elsevier, vol. 170(C).
13. Stephen L. Vargo, 2023. "Conceptual reconciliation for clarity and impact," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 169-172, December.
14. Matti Rachamim & Jacob Hornik & Chezy Ofir, 2025. "The market for private security: a review, research agenda, and marketing strategies for a contested terrain," Management Review Quarterly, Springer, vol. 75(1), pages 1-41, February.
15. Terry Clark & Thomas Martin Key & Carol Azab, 2023. "Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 232-249, December.
16. Agostinho Antunes da Silva & Antonio J. Marques Cardoso, 2025. "Harnessing Technology to Drive Coopetition and Value Co-Creation: A Service-Dominant Perspective," Administrative Sciences, MDPI, vol. 15(2), pages 1-29, February.
17. Liliana L. Bove & Thomas W. Gruen, 2023. "Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 1-4, June.
18. Bruno Dyck & Rajesh V. Manchanda, 2021. "Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 115-132, June.
19. Bård Tronvoll & Kirk Plangger, 2024. "Beacons to conceptual impact," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 7-11, June.
20. Hornik, Jacob & Rachamim, Matti, 2023. "Justice for all: A marketing perspective and research agenda," Journal of Business Research, Elsevier, vol. 159(C).
21. Vikram Kapoor & Russell Belk, 2022. "‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 196-215, December.
22. Rickly, Jillian & Canavan, Brendan, 2024. "The emergence of authenticity: Phases of tourist experience," Annals of Tourism Research, Elsevier, vol. 109(C).
23. Dejan Glavas & Gilles Grolleau & Naoufel Mzoughi, 2023. "Greening the greenwashers – How to push greenwashers towards more sustainable trajectories," Post-Print hal-03908838, HAL.
24. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
25. Meier, Andrea & Eller, Robert & Peters, Mike, 2025. "Creating competitiveness in incumbent small- and medium-sized enterprises: A revised perspective on digital transformation," Journal of Business Research, Elsevier, vol. 186(C).
26. Kaisa Koskela-Huotari, 2024. "How to craft a compelling storyline for a conceptual paper," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 174-181, December.
27. Liliana Bove, 2024. "Conceptual-only papers: Learning from the masters," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 169-173, December.