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Emotional labour in the analysis of farm-based hospitality projects

Author

Listed:
  • Gilles Grolleau

    (ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School)

  • Naoufel Mzoughi

    (ECODEVELOPPEMENT - Ecodéveloppement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Qurat-Ul-Ain Talpur

    (ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School)

Abstract

While conventional analyses of farm hospitality upsides and downsides exist, the emotional labour requirements of such service-intensive activity are frequently overlooked. Ignoring this emotional component and its consequences (e.g. identity loss vs. reinforcement, emotional harmony) can explain project fates. By applying emotional labour to farm-based hospitality, we draw new insights. Farmers can benefit from guests' emotional support and become ‘makers' rather than ‘takers' of emotional rules. From a policy perspective, increasing the farmers' emotional literacy can facilitate a better match between their characteristics and agritourism projects.

Suggested Citation

  • Gilles Grolleau & Naoufel Mzoughi & Qurat-Ul-Ain Talpur, 2023. "Emotional labour in the analysis of farm-based hospitality projects," Post-Print hal-04240587, HAL.
    • Handle: RePEc:hal:journl:hal-04240587
    DOI: 10.1386/hosp_00066_1
    Note: View the original document on HAL open archive server: https://hal.science/hal-04240587v1
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    References listed on IDEAS

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    Keywords

    agritourism; diversification; emotional labour; farm-based hospitality; farmers; local markets.;
    All these keywords.

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