IDEAS home Printed from https://ideas.repec.org/a/spr/amsrev/v14y2024i3d10.1007_s13162-024-00291-9.html
   My bibliography  Save this article

Conceptual-only papers: Learning from the masters

Author

Listed:
  • Liliana Bove

    (The University of Melbourne)

Abstract

While there have been many wonderful articles on conceptual contributions, I sought insight from a sample of Masters in conceptual writing to unravel some of the common elements of long-lasting impact. Investigating the top 13 most cited conceptual-only articles in marketing, the common elements include: clear and compelling problem statements or premises; the articulation of concept definitions adopted; (where relevant) a conceptual framework or model with novel associations translated into propositions; significant practical implications that managers, practitioners, educators, consumer activists and/or policymakers care about; and potential lines of future research enquiries. Further, visuals, tables, and relatable examples are liberally used to assist the reader in seeing and understanding the abstract ideas put forward.

Suggested Citation

  • Liliana Bove, 2024. "Conceptual-only papers: Learning from the masters," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 169-173, December.
    • Handle: RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00291-9
    DOI: 10.1007/s13162-024-00291-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s13162-024-00291-9
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s13162-024-00291-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    2. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    3. Stephen L. Vargo & Kaisa Koskela-Huotari, 2020. "Advancing conceptual-only articles in marketing," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 1-5, June.
    4. Elina Jaakkola, 2020. "Designing conceptual articles: four approaches," AMS Review, Springer;Academy of Marketing Science, vol. 10(1), pages 18-26, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Waqas & Zalfa Laili Hamzah & Noor Akma Mohd Salleh, 2022. "Branded content experience in social media settings: a consumer culture theory perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 225-240, March.
    2. Joy, Annamma & Wang, Jeff Jianfeng & Chan, Tsang-Sing & Sherry, John F. & Cui, Geng, 2014. "M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions," Journal of Retailing, Elsevier, vol. 90(3), pages 347-364.
    3. Cindy Chung & Peter Darke, 2006. "The consumer as advocate: Self-relevance, culture, and word-of-mouth," Marketing Letters, Springer, vol. 17(4), pages 269-279, December.
    4. Roggeveen, Anne L. & Grewal, Dhruv & Karsberg, John & Noble, Stephanie M. & Nordfält, Jens & Patrick, Vanessa M. & Schweiger, Elisa & Soysal, Gonca & Dillard, Annemarie & Cooper, Nora & Olson, Richard, 2021. "Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies," Journal of Retailing, Elsevier, vol. 97(1), pages 81-98.
    5. Kendall Park & Steve Hoeffler & Kevin Lane Keller, 2023. "Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 13(3), pages 277-296, December.
    6. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.
    7. Gurzki, Hannes & Woisetschläger, David M., 2017. "Mapping the luxury research landscape: A bibliometric citation analysis," Journal of Business Research, Elsevier, vol. 77(C), pages 147-166.
    8. Nguyen, July & Ferraro, Carla & Sands, Sean, 2020. "Similarity over difference: How congruency in customer characteristics drives service experiences," Journal of Business Research, Elsevier, vol. 121(C), pages 592-603.
    9. Gwarlann de Kerviler & Carlos Rodriguez, 2019. "Luxury brand experiences and relationship quality for Millennials: The role of self-expansion," Post-Print hal-02114441, HAL.
    10. Elliot, Esi A., 2016. "Craft consumption and consumer transformation in a transmodern era," Journal of Business Research, Elsevier, vol. 69(1), pages 18-24.
    11. Liliana L. Bove & Thomas W. Gruen, 2023. "Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing," AMS Review, Springer;Academy of Marketing Science, vol. 13(1), pages 1-4, June.
    12. Healy, Jason C. & McDonagh, Pierre, 2013. "Consumer roles in brand culture and value co-creation in virtual communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1528-1540.
    13. Kaisa Koskela-Huotari, 2024. "How to craft a compelling storyline for a conceptual paper," AMS Review, Springer;Academy of Marketing Science, vol. 14(3), pages 174-181, December.
    14. Frank, Björn & Herbas Torrico, Boris & Enkawa, Takao & Schvaneveldt, Shane J., 2014. "Affect versus Cognition in the Chain from Perceived Quality to Customer Loyalty: The Roles of Product Beliefs and Experience," Journal of Retailing, Elsevier, vol. 90(4), pages 567-586.
    15. Millan, Elena & Reynolds, Jonathan, 2014. "Self-construals, symbolic and hedonic preferences, and actual purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 550-560.
    16. O’Donnell, Kathleen A. & Strebel, Judi & Mortimer, Gary, 2016. "The thrill of victory: Women and sport shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 240-251.
    17. Vikram Kapoor & Russell Belk, 2022. "‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 196-215, December.
    18. Ardelet, Caroline & Slavich, Barbara & de Kerviler, Gwarlann, 2015. "Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study," Journal of Business Research, Elsevier, vol. 68(9), pages 2037-2044.
    19. Lena V. Bjørlo, 2024. "Freedom from interference: Decisional privacy as a dimension of consumer privacy online," AMS Review, Springer;Academy of Marketing Science, vol. 14(1), pages 12-36, June.
    20. Adèle Martin-Gruen & Denis Darpy, 2015. "The Role of Design in the Appropriation of Shared Objects: Autolib in Paris," Post-Print hal-01226746, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:amsrev:v:14:y:2024:i:3:d:10.1007_s13162-024-00291-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.