Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
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DOI: 10.1016/j.ijresmar.2022.04.004
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- Kadić-Maglajlić, Selma & Lages, Cristiana R. & Pantano, Eleonora, 2024. "No time to lie: Examining the identity of pro-vaccination and anti-vaccination supporters through user-generated content," Social Science & Medicine, Elsevier, vol. 347(C).
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Keywords
User-generated content; Marketing research automation; Natural language processing; Conjoint analysis; Satisfaction driver analysis; Involvement;All these keywords.
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