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The Kellogg School of Marketing: Past, Present, and Future

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  • Lakshman Krishnamurthi

    (Northwestern University)

Abstract

The Kellogg School has a long and rich history of leadership. Business education was first offered at Northwestern University in October 1908 by the School of Commerce. A total of 165 students were enrolled in the first semester and 225 in the second semester. The evening classes took place in Chicago. With a goal to serve the needs of Chicago businesses, all courses had a practical orientation and concentrated on areas such as money and banking, transportation, law, public utilities, insurance, and factory management. Willard Hotchkiss was the first Dean of the School of Commerce, a position he held from 1908 to 1917, 8 years later becoming the first Dean of the Stanford Graduate School of Business. During this time, Arthur Anderson, founder of his namesake accounting firm, was a Northwestern faculty member.

Suggested Citation

  • Lakshman Krishnamurthi, 2023. "The Kellogg School of Marketing: Past, Present, and Future," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 10(1), pages 1-5, December.
    • Handle: RePEc:spr:custns:v:10:y:2023:i:1:d:10.1007_s40547-022-00132-5
    DOI: 10.1007/s40547-022-00132-5
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    Keywords

    Marketing; Kellogg school;

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