Power and Message Framing: the Case of Comparative Advertising
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DOI: 10.1007/s40547-020-00110-9
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- The Anh Phan & Pham Ngoc Quyen Nguyen & Ngoc Anh Pham & Nhan Phan, 2023. "A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior," SAGE Open, , vol. 13(4), pages 21582440231, December.
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Keywords
Power; Message framing; Comparative advertising; Advertiser attributions; Persuasion;All these keywords.
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