Behavioral Biases in Marketing
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- Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020. "Behavioral biases in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
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More about this item
Keywords
marketing; behavioral economics; behavioral biases; review;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CBE-2017-11-19 (Cognitive and Behavioural Economics)
- NEP-EVO-2017-11-19 (Evolutionary Economics)
- NEP-MKT-2017-11-19 (Marketing)
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