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Martin Spann

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First Name:Martin
Middle Name:
Last Name:Spann
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RePEc Short-ID:psp124
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http://www.en.ecm.bwl.uni-muenchen.de

Affiliation

Fakultät für Betriebswirtschaft
Ludwig-Maximilians-Universität München

München, Germany
http://www.bwl.uni-muenchen.de/

0049 89 2180 2166
0049 89 2180 6327
Geschwister-Scholl-Platz 1, 80539 Muenchen
RePEc:edi:fbmunde (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Dowling, Katharina & Spann, Martin & Stich, Lucas, 2019. "An Experimental Analysis of Overconfidence in Tariff Choice," Rationality and Competition Discussion Paper Series 154, CRC TRR 190 Rationality and Competition.
  2. Spann, Martin & Stich, Lucas & Schmidt, Klaus M., 2017. "Pay What You Want as a Pricing Model for Open Access Publishing?," Rationality and Competition Discussion Paper Series 10, CRC TRR 190 Rationality and Competition.
  3. Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine, 2017. "Behavioral Biases in Marketing," Rationality and Competition Discussion Paper Series 51, CRC TRR 190 Rationality and Competition.
  4. Skiera, Bernd & Hinz, Oliver & Spann, Martin, 2015. "Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77139, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  5. Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2015. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers 10605, C.E.P.R. Discussion Papers.
  6. Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin, 2014. "Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 62757, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  7. Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin, 2014. "Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 62746, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  8. Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin, 2014. "Business Models – an Information Systems Research Agenda," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 62747, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  9. Manjit Yadav & Kristine de Valck & Thorsten Henning-Thurau & Donna Hoffman & Martin Spann, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Post-Print hal-00907919, HAL.
  10. Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert, 2012. "Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets," Discussion Papers in Economics 14308, University of Munich, Department of Economics.
  11. Takac, Carsten & Hinz, Oliver & Spann, Martin, 2011. "The Social Embeddedness of Decision Making: Opportunities and Challenges," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56545, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  12. Hinz, Oliver & Hann, Il-Horn & Spann, Martin, 2011. "Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ)," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56546, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  13. van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B., 2006. "Institutional Forecasting: The Performance of Thin Virtual Stock Markets," ERIM Report Series Research in Management ERS-2006-028-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

Articles

  1. Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020. "Behavioral biases in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
  2. Hoeck, Lena & Spann, Martin, 2020. "An Experimental Analysis of the Effectiveness of Multi-Screen Advertising," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 81-99.
  3. Robert Rußell & Benedikt Berger & Lucas Stich & Thomas Hess & Martin Spann, 2020. "Monetizing Online Content: Digital Paywall Design and Configuration," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(3), pages 253-260, June.
  4. Baum, Daniela & Spann, Martin & Füller, Johann & Thürridl, Carina, 2019. "The impact of social media campaigns on the success of new product introductions," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 289-297.
  5. Kakatkar, Chinmay & Spann, Martin, 2019. "Marketing analytics using anonymized and fragmented tracking data," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 117-136.
  6. Andreas Heusler & Dominik Molitor & Martin Spann, 2019. "How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses," PLOS ONE, Public Library of Science, vol. 14(9), pages 1-17, September.
  7. Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann, 2018. "Pre-release consumer buzz," Journal of the Academy of Marketing Science, Springer, vol. 46(2), pages 338-360, March.
  8. Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas, 2018. "Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 121-136, March.
  9. Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
  10. Spann Martin & Molitor Dominik & Daurer Stephan, 2016. "Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions," GfK Marketing Intelligence Review, Sciendo, vol. 8(2), pages 30-37, November.
  11. Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal, 2016. "Mobile Advertising: A Framework and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 3-14.
  12. Jan Becker & Martin Spann & Timo Schulze, 2015. "Implications of minimum contract durations on customer retention," Marketing Letters, Springer, vol. 26(4), pages 579-592, December.
  13. Klaus M. Schmidt & Martin Spann & Robert Zeithammer, 2015. "Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets," Management Science, INFORMS, vol. 61(6), pages 1217-1236, June.
  14. Martin Spann & Marc Fischer & Gerard J. Tellis, 2015. "Skimming or Penetration? Strategic Dynamic Pricing for New Products," Marketing Science, INFORMS, vol. 34(2), pages 235-249, March.
  15. Oliver Hinz & Martin Spann & Il-Horn Hann, 2015. "Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments," Information Systems Research, INFORMS, vol. 26(4), pages 859-870, December.
  16. Martin Spann & Robert Zeithammer & Gerald Häubl, 2015. "Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl," Marketing Science, INFORMS, vol. 34(2), pages 297-299, March.
  17. Christian Pescher & Martin Spann, 2014. "Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 33(2), pages 95-107, March.
  18. Kim, Ju-Young & Natter, Martin & Spann, Martin, 2014. "Sampling, discounts or pay-what-you-want: Two field experiments," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 327-334.
  19. Pescher, Christian & Spann, Martin, 2014. "Relevance of actors in bridging positions for product-related information diffusion," Journal of Business Research, Elsevier, vol. 67(8), pages 1630-1637.
  20. Pescher, Christian & Reichhart, Philipp & Spann, Martin, 2014. "Consumer Decision-making Processes in Mobile Viral Marketing Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 43-54.
  21. Daniel Veit & Eric Clemons & Alexander Benlian & Peter Buxmann & Thomas Hess & Dennis Kundisch & Jan Leimeister & Peter Loos & Martin Spann, 2014. "Business Models," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 6(1), pages 45-53, February.
  22. Martin Spann & Oliver Hinz & Vandana Ramachandran, 2013. "Business and Information Systems Engineering and Marketing," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 127-128, June.
  23. Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin, 2013. "Social Commerce: A Contingency Framework for Assessing Marketing Potential," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 311-323.
  24. Martin Spann, 2013. "Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry”," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(3), pages 199-201, June.
  25. David Post & Martin Spann, 2012. "Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings," Interfaces, INFORMS, vol. 42(4), pages 329-338, August.
  26. Spann, Martin & Häubl, Gerald & Skiera, Bernd & Bernhardt, Martin, 2012. "Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing," Journal of Retailing, Elsevier, vol. 88(1), pages 131-144.
  27. Franziska Völckner & Alexander Rühle & Martin Spann, 2012. "To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price," Marketing Letters, Springer, vol. 23(3), pages 719-730, September.
  28. Dahan Ely & Soukhoroukova Arina & Spann Martin, 2011. "Preference Markets in New Product Development," GfK Marketing Intelligence Review, Sciendo, vol. 3(2), pages 16-25, November.
  29. Martin Spann & Oliver Hinz & Vandana Ramachandran, 2011. "BISE – Call for Papers Issue 3/2013," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 3(6), pages 399-404, December.
  30. Kim Ju-Young & Natter Martin & Spann Martin, 2010. "Kish: Where Customers Pay As They Wish," Review of Marketing Science, De Gruyter, vol. 8(2), pages 1-14, July.
  31. Martin Spann & Robert Zeithammer & Gerald Häubl, 2010. "Optimal Reverse-Pricing Mechanisms," Marketing Science, INFORMS, vol. 29(6), pages 1058-1070, 11-12.
  32. Bernhardt, Martin & Spann, Martin, 2010. "An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions," Journal of Interactive Marketing, Elsevier, vol. 24(4), pages 283-296.
  33. Martin Spann & Bernd Skiera, 2009. "Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 28(1), pages 55-72.
  34. Wolk, Agnieszka & Spann, Martin, 2008. "The effects of reference prices on bidding behavior in interactive pricing mechanisms," Journal of Interactive Marketing, Elsevier, vol. 22(4), pages 2-18.
  35. Oliver Hinz & Martin Spann, 2008. "The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions," Information Systems Research, INFORMS, vol. 19(3), pages 351-368, September.
  36. Christian Slamka & Arina Soukhoroukova & Martin Spann, 2008. "Event Studies in Real- and Play-Money Prediction Markets," Journal of Prediction Markets, University of Buckingham Press, vol. 2(2), pages 53-70, September.
  37. Martin Spann & Bernd Skiera, 2003. "Internet-Based Virtual Stock Markets for Business Forecasting," Management Science, INFORMS, vol. 49(10), pages 1310-1326, October.
  38. Skiera, Bernd & Spann, Martin, 1999. "The ability to compensate for suboptimal capacity decisions by optimal pricing decisions," European Journal of Operational Research, Elsevier, vol. 118(3), pages 450-463, November.

More information

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Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 7 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (5) 2013-01-07 2013-01-26 2015-05-22 2017-04-30 2017-11-19. Author is listed
  2. NEP-EXP: Experimental Economics (4) 2013-01-07 2013-01-26 2017-04-30 2019-05-06
  3. NEP-COM: Industrial Competition (3) 2013-01-07 2013-01-26 2015-05-22
  4. NEP-CBE: Cognitive & Behavioural Economics (1) 2017-11-19
  5. NEP-CSE: Economics of Strategic Management (1) 2013-01-07
  6. NEP-DCM: Discrete Choice Models (1) 2019-05-06
  7. NEP-EVO: Evolutionary Economics (1) 2017-11-19
  8. NEP-FMK: Financial Markets (1) 2006-09-11
  9. NEP-HRM: Human Capital & Human Resource Management (1) 2017-04-30
  10. NEP-IND: Industrial Organization (1) 2015-05-22

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