IDEAS home Printed from https://ideas.repec.org/a/spr/binfse/v62y2020i3d10.1007_s12599-020-00632-5.html
   My bibliography  Save this article

Monetizing Online Content: Digital Paywall Design and Configuration

Author

Listed:
  • Robert Rußell

    (Ludwig-Maximilians-Universität München)

  • Benedikt Berger

    (Ludwig-Maximilians-Universität München)

  • Lucas Stich

    (Ludwig-Maximilians-Universität München)

  • Thomas Hess

    (Ludwig-Maximilians-Universität München)

  • Martin Spann

    (Ludwig-Maximilians-Universität München)

Abstract

No abstract is available for this item.

Suggested Citation

  • Robert Rußell & Benedikt Berger & Lucas Stich & Thomas Hess & Martin Spann, 2020. "Monetizing Online Content: Digital Paywall Design and Configuration," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(3), pages 253-260, June.
  • Handle: RePEc:spr:binfse:v:62:y:2020:i:3:d:10.1007_s12599-020-00632-5
    DOI: 10.1007/s12599-020-00632-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12599-020-00632-5
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s12599-020-00632-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. repec:dar:wpaper:64420 is not listed on IDEAS
    2. Klaus M. Schmidt & Martin Spann & Robert Zeithammer, 2015. "Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets," Management Science, INFORMS, vol. 61(6), pages 1217-1236, June.
    3. Anja Lambrecht & Kanishka Misra, 2017. "Fee or Free: When Should Firms Charge for Online Content?," Management Science, INFORMS, vol. 63(4), pages 1150-1165, April.
    4. Chiou, Lesley & Tucker, Catherine, 2013. "Paywalls and the demand for news," Information Economics and Policy, Elsevier, vol. 25(2), pages 61-69.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Inyoung Chae & Jihyeon Ha & David A. Schweidel, 2023. "Paywall Suspensions and Digital News Subscriptions," Marketing Science, INFORMS, vol. 42(4), pages 729-745, July.
    2. Casarico, Alessandra & Tonin, Mirco, 2018. "Pay-What-You-Want to Support Independent Information: A Field Experiment on Motivation," IZA Discussion Papers 11366, Institute of Labor Economics (IZA).
    3. Chutian Wang & Bo Zhou & Yogesh V. Joshi, 2024. "Endogenous Consumption and Metered Paywalls," Marketing Science, INFORMS, vol. 43(1), pages 158-177, January.
    4. Adithya Pattabhiramaiah & Eric Overby & Lizhen Xu, 2022. "Spillovers from Online Engagement: How a Newspaper Subscriber’s Activation of Digital Paywall Access Affects Her Retention and Subscription Revenue," Management Science, INFORMS, vol. 68(5), pages 3528-3548, May.
    5. Julian Runge, & Stefan Wagner & Jörg Claussen & Daniel Klapper, 2016. "Freemium pricing: Evidence from a large-scale field experiment," ESMT Research Working Papers ESMT-16-06, ESMT European School of Management and Technology.
    6. Greiff, Matthias & Egbert, Henrik, 2016. "A Survey of the Empirical Evidence on PWYW Pricing," MPRA Paper 68693, University Library of Munich, Germany.
    7. Matthias Greiff & Henrik Egbert & Kreshnik Xhangolli, 2014. "Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing," Management & Marketing, Economic Publishing House, vol. 9(2), Summer.
    8. Vahid Ashrafimoghari & Jordan W. Suchow, 2022. "A Game-theoretic Model of the Consumer Behavior Under Pay-What-You-Want Pricing Strategy," Papers 2207.08923, arXiv.org.
    9. Steen, Frode, 2019. "Paywalls and the demand for online news," CEPR Discussion Papers 13651, C.E.P.R. Discussion Papers.
    10. Ben Shiller & Joel Waldfogel & Johnny Ryan, 2017. "Will Ad Blocking Break the Internet?," NBER Working Papers 23058, National Bureau of Economic Research, Inc.
    11. Stefano Castriota & Marco Delmastro & Mirco Tonin, 2023. "National or local infodemic? The demand for news in Italy during COVID-19," International Journal of Health Economics and Management, Springer, vol. 23(4), pages 507-536, December.
    12. Shijie Lu & Dai Yao & Xingyu Chen & Rajdeep Grewal, 2021. "Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform," Marketing Science, INFORMS, vol. 40(5), pages 964-984, September.
    13. Wang, Cindy Xin & Yuan, Hong & Beck, Joshua T., 2022. "Too tired for a good deal: How customer fatigue shapes the performance of Pay-What-You-Want pricing," Journal of Business Research, Elsevier, vol. 144(C), pages 987-996.
    14. Charles Angelucci & Julia Cagé, 2019. "Newspapers in Times of Low Advertising Revenues," American Economic Journal: Microeconomics, American Economic Association, vol. 11(3), pages 319-364, August.
    15. Stich, Lucas & Spann, Martin & Schmidt, Klaus M., 2022. "Paying for open access," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 273-286.
    16. Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2017. "Delegating pricing power to customers: Pay What You Want or Name Your Own Price?," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 125-140.
    17. Bertin Martens & Luis Aguiar & Estrella Gomez Herrera & Frank Muller, 2018. "The digital transformation of news media and the rise of disinformation and fake news," JRC Working Papers on Digital Economy 2018-02, Joint Research Centre (Seville site).
    18. Isaac, R. Mark & P. Lightle, John & A. Norton, Douglas, 2015. "The pay-what-you-want business model: Warm glow revenues and endogenous price discrimination," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 215-223.
    19. Sulser, Pascal A., 2021. "Pay-per-minute pricing: A field experiment comparing traditional and participative pricing mechanisms," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 92(C).
    20. Armstrong Soule, Catherine A. & Madrigal, Robert, 2015. "Anchors and norms in anonymous pay-what-you-want pricing contexts," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 167-175.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:binfse:v:62:y:2020:i:3:d:10.1007_s12599-020-00632-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.