Delegating pricing power to customers: Pay What You Want or Name Your Own Price?
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- Krämer, Florentin & Schmidt, Klaus M. & Stich, Lucas, 2017. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?," Rationality and Competition Discussion Paper Series 8, CRC TRR 190 Rationality and Competition.
- Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas, 2015. "Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price," CEPR Discussion Papers 10605, C.E.P.R. Discussion Papers.
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Greiff, Matthias & Egbert, Henrik, 2016.
"A Survey of the Empirical Evidence on PWYW Pricing,"
68693, University Library of Munich, Germany.
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More about this item
KeywordsCustomer-driven pricing mechanisms; Pay What You Want; Name Your Own Price; Competitive strategies; Marketing; Laboratory experiment;
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
- D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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